Since our founding in Brisbane in 2012, we were born with bold thinking and a limitless vision. Our return to the homeland wasn’t just a step; it was the beginning of a story we proudly tell—a story of an agency that blends local sensibilities with a global perspective. From our offices in Riyadh, Bahrain, and Australia, we open new horizons for brands.

We’re here to help your brand ‘Find Your Next’ and push it towards distinction with a creative approach that transcends the ordinary. Our vision is to transform brands into icons of success, viewing each project as a passionate, thoughtfully crafted journey of innovation.

At The Agency (PERPETUAL), we aim not only to deliver a message but to craft an experience that lingers in minds and changes perceptions.

OUR Vision

To take brands to places they’ve never been.

OUR Mission

To enable relentless brand discovery through psychology, strategy, and creativity.

OUR VALUES

ALWAYS STAY CURIOUS

We foster a culture of continuous learning, exploration, and innovation. By encouraging questions, new perspectives, and challenging assumptions, we generate fresh ideas and creative solutions, staying ahead in the industry. This curiosity enables us to adapt to change, anticipate market shifts, and deliver captivating strategies that drive results.

SHOOT FOR THE MOON

We aim high, pushing creative boundaries to achieve exceptional results for our clients. Our commitment to bold ideas and transformative strategies ensures we exceed expectations, inspiring both our team and clients to reach greatness in every project.

ACT WITH AGILITY

We’re dedicated to swift, efficient action, delivering prompt results without compromising quality. Our agility ensures we adapt quickly to meet the fast-paced demands of the modern business landscape.

CREATE ‘WOW’

We are committed to delivering exceptional experiences that impress clients and audiences. We prioritize creativity, innovation, and craftsmanship in all our work. By consistently delivering ‘wow’ moments, we earn trust, loyalty, and establish ourselves as industry leaders.

THE GUYS WITH THE PLAN

PERPETUAL’s board leads with a vision that blends global ambition with solid local support, crafting a multicultural and diverse marketing powerhouse. Our aim is to be the region’s top marketing destination, merging local inspiration with global impact to create a brand that truly makes a difference.

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AHMED ALMASSARI

FOUNDER | GROUP CEO

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DR. ABDULAZIZ ALOBAID

BOARD MEMBER

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DR. RAKAN ALOBAID

BOARD MEMBER

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OTHMAN ALZAHRANI

BOARD MEMBER

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FAHAD ALFARAJ

CO FOUNDER

“Welcome to PERPETUAL, where marketing transcends creativity to become a science of understanding consumer behavior with precision. Our philosophy is built on merging psychology with marketing, crafting experiences that connect deeply with audiences and leave an unforgettable impact. Choosing us means joining a partnership founded on insight and creativity, elevating your brand to a new level of influence and success.”

Ahmed Al Massari

Founder/CEO

“It is my pleasure to welcome you to
Perpetual Group, and to a bright future
of profit and sustainable growth for
your business!”

Ahmed Al Massari

Co Founder/CEO