THE ONLY AGENCY Launches Neuromarketing Research Center – A Step Forward in Understanding Human Behavior

THE ONLY AGENCY has announced the launch of the region’s first neuromarketing research center, marking it as the first marketing agency to lead this qualitative shift by bridging creativity with science.
The center comes in response to the market’s need for advanced measurement tools that enhance campaign effectiveness and help create content grounded in a deep understanding of audiences. It provides advanced consumer behavior analysis capabilities through tools such as eye-tracking, brain activity measurement, facial expression analysis, and other AI-powered technologies.
Ahmed Al-Massari, CEO, stated: “We don’t just deliver advertisements; we generate new knowledge for the market. This center reflects our identity as both creators and researchers.”
Through this initiative, THE ONLY AGENCY aims to strengthen its position as a forward-thinking agency and offer its clients marketing solutions with profound psychological and behavioral insights.