Design rights can strengthen a company’s brand and reputation

August 1, 2023
Posted in News
August 1, 2023 pg-admin

Design rights are a form of intellectual property (IP) that protect the appearance of a product or its packaging. They can cover the shape, colour, texture, ornamentation, and pattern of a product, as well as its 2D or 3D features. Design rights can be registered or unregistered, depending on the type and duration of protection needed.

Design rights can be a valuable asset for a company, as they can help to differentiate its products from those of competitors and create a distinctive identity for its brand. Design rights can also enhance the reputation of a company, as it can demonstrate its creativity, innovation, and quality. By protecting the design of a product, a company can prevent others from copying or imitating it, and thus maintain its market share and customer loyalty.

Some examples of well-known products that have benefited from design rights are:

  • The Coca-Cola bottle: The iconic shape of the Coca-Cola bottle was registered as a design in the US in 1960 and has become one of the most recognizable symbols of the brand.
  • The iPhone: The design of the iPhone, including its shape, screen, and icons, was registered as a design in various countries and regions, and has helped to establish Apple as a leader in the smartphone industry.
  • The Lego brick: The design of the Lego brick, with its interlocking studs and tubes, was registered as a design in several countries and has enabled Lego to create a variety of products and themes based on its building system.

Design rights can be an effective way to protect and promote a company’s products and brand. However, they also come with some challenges and limitations, such as:

  • The need to comply with the requirements and procedures of different IP offices and jurisdictions.
  • The risk of infringement or invalidation by third parties who may challenge the novelty or individual character of the design.
  • The difficulty of enforcing design rights against infringers who may produce similar but not identical products.

Therefore, it is important for a company to seek professional advice and guidance when applying for or managing its design rights. A qualified IP attorney or agent can help to assess the eligibility and scope of protection for a design, as well as to monitor and defend it against potential threats.

Design rights are an important tool for companies that want to protect their products and brand. By registering or relying on unregistered design rights, companies can gain a competitive edge in the market and enhance their reputation among customers. However, design rights also require careful planning and strategy to ensure their validity and enforceability. With the help of an IP expert, companies can make the most of their design rights and use them to strengthen their business.

One such IP expert is [branding agency in Riyadh], which offers professional services for design rights registration, management, and enforcement. A branding agency in Riyadh has extensive experience and expertise in handling design rights cases for various industries and sectors. Whether you need to protect your product design, packaging design, logo design, or any other aspect of your brand identity, a branding agency in Riyadh can help you achieve your goals.

If you are interested in learning more about how a branding agency in Riyadh can help you with your design rights needs.