King Faisal Cup

The aim of this creative direction is to put King Faisal in the limelight and present him as the hero image. This straightforward approach helps the audience understand what the visual is about at first glance. The messaging is direct and clear while also emphasizing the rich tapestry of Saudi culture and heritage.

FEELING IT PRODUCES

This visual aims to evoke a feeling of excitement towards the race but also of elegance, pride and prosperity. By placing King Faisal at the center of the visual with a subtle depiction of the race in the background, we hope to excite the target audience and make them want to be a part of this momentous event.

Color psychology

Color psychology is the study of how colors can impact human behavior, emotions, and perceptions. It explores how different colors evoke specific psychological responses and can influence our moods, feelings, and actions.

MULTIMEDIA PRODUCTION

Multimedia production combines precision and creativity to deliver solutions that make an impact. From content design to video production and printing services, we provide everything you need to turn your ideas into vibrant creations that leave a lasting impression everywhere.

Saudi Cup

Saudi Cup 2023 horse race at King Abdulaziz Racecourse, promoted by a digital marketing agency, digital video marketing agency, and photography studio Riyadh.

The Saudi Cup 2023: Elevating the Global Horse Racing Experience

The Saudi Cup is the world’s richest horse race, held annually at the iconic King Abdulaziz Racetrack in Riyadh, Saudi Arabia. Organized by the Jockey Club of Saudi Arabia (JCSA), the event attracts elite horses, jockeys, and trainers from across the globe, competing for a staggering $20 million prize purse.

The Saudi Cup is more than just a race; it is a cultural spectacle that merges tradition and modernity, showcasing Saudi Arabia’s rich equestrian heritage while embracing cutting-edge digital marketing strategies to reach a global audience.

As the digital marketing partner, The Only Agency (formerly Perpetual) played a crucial role in amplifying the event’s global visibility and engagement. Through strategic marketing efforts, creative storytelling, and high-impact advertising campaigns, we ensured The Saudi Cup became a must-watch international sports event.

1. Creative Direction

We crafted a compelling visual and narrative strategy that emphasized the grandeur and prestige of The Saudi Cup while aligning with Saudi Arabia’s cultural identity.

2. Advertising (Digital & OOH)

Our advertising campaigns spanned across multiple channels, including:

  • Digital Ads: Targeted campaigns across social media, Google Ads, and programmatic display networks.
  • Out-of-Home (OOH) Advertising: High-visibility billboards, transit ads, and event signage strategically placed across Riyadh and international markets.
3. Marketing Campaign Strategy & Media Planning

We developed and executed a strategic marketing roadmap that ensured maximum reach and engagement. Key initiatives included:

  • Data-driven audience segmentation for personalized marketing.
  • Influencer collaborations and content partnerships.
  • Performance analytics and campaign optimization.
4. Photography & Videography

Our expert visual team captured the essence of the event with high-quality imagery and cinematic storytelling. This included:

  • On-site photography: Capturing the thrilling race moments, fashion, and cultural elements.
  • High-impact video production: Engaging video content for social media, promotional materials, and live coverage.
5. Video Production & Digital Content

We created dynamic video content that narrated The Saudi Cup’s journey, including:

  • Behind-the-scenes footage.
  • Athlete interviews and race highlights.
  • Cultural storytelling integrating Saudi heritage.

1. “We Race the World” Digital Campaign

At the heart of The Saudi Cup 2023 was the slogan “We Race the World,” representing Saudi Arabia’s ambition to be a leader in global horse racing. We translated this message into:

  • Engaging social media content that resonated with global audiences.
  • Visually stunning campaign creatives combining Saudi traditions with modern sport.
  • Strategic storytelling that strengthened emotional connections with audiences worldwide.
2. Cultural Integration & Global Appeal

We successfully bridged Saudi Arabia’s rich cultural heritage with an international audience by:

  • Showcasing traditional Saudi patterns, attire, and motifs in digital creatives.
  • Collaborating with Saudi heritage fashion experts and artists.
  • Highlighting cultural experiences such as traditional music, food, and art at the event.
3. Digital Engagement & Audience Growth

Through targeted digital strategies, The Saudi Cup 2023 achieved:

  • Record-breaking social media engagement, with millions of interactions across platforms.
  • Global live-streaming success, allowing fans worldwide to experience the event in real time.
  • Increased ticket sales and sponsorship value, driven by data-driven marketing and advertising.

Thanks to our efforts, The Saudi Cup 2023 achieved unparalleled success:

  • Established itself as the most valuable horse race in history.
  • Expanded its global viewership and fanbase through innovative digital campaigns.
  • Reinforced Saudi Arabia’s status as a premier destination for international sporting events.

The Saudi Cup 2023 was a remarkable fusion of heritage, sport, and modern marketing excellence.

The Only Agency is proud to have played an instrumental role in bringing this vision to life.

Our expertise in digital marketing, advertising, photography, and videography ensured that The Saudi Cup became not just a race, but a global phenomenon.

If you’re looking for a marketing agency that seamlessly blends creativity, strategy, and execution, The Only Agency is your partner in success.

Contact us today to bring your brand’s story to life on the global stage.

BOSE

Bose headphones designed with premium audio technology, enhanced by strategic marketing agency campaigns.

Bose & The Only Agency: Elevating Brand Excellence Through Innovation

Since its founding in 1964, Bose has been synonymous with high-quality sound, cutting-edge innovation, and superior craftsmanship.

As a leader in the audio technology industry, Bose continues to revolutionize home entertainment, professional sound systems, noise-canceling headphones, and automobile audio solutions.

As a leading branding and advertising agency, The Only Agency has been instrumental in enhancing Bose’s market presence.

Our strategic approach to creative direction, video production, and advertising has elevated Bose’s brand image, strengthened customer engagement, and expanded its reach across digital and traditional platforms.

At The Only Agency, we specialize in crafting visually compelling and immersive video content that showcases Bose products in action. Our high-quality video production highlights:

  • The exceptional sound clarity of Bose home audio systems.
  • The unmatched noise cancellation of Bose headphones.
  • The superior automobile sound experience engineered by Bose.

Through powerful storytelling and dynamic visuals, we ensure that Bose’s core values and product innovations resonate with consumers, increasing engagement and brand loyalty.

The Only Agency has played a pivotal role in shaping Bose’s creative direction, ensuring that every campaign aligns with the brand’s identity. Our team focuses on:

  • Developing innovative and visually striking campaigns.
  • Emphasizing the cutting-edge technology behind Bose products.
  • Ensuring consistency across digital, social media, and print campaigns.

By reinforcing Bose’s legacy of innovation, we enhance its competitive edge in the audio technology market.

Our expertise in advertising strategy ensures that Bose’s message reaches the right audience through:

  • Targeted digital marketing campaigns on social media and search engines.
  • Engaging print and digital ads designed to captivate customers.
  • Data-driven ad strategies that maximize reach and conversion rates.

By leveraging a multi-channel approach, The Only Agency ensures that Bose remains a dominant force in the audio industry, reaching a wider audience and driving brand awareness.

Bose’s continued success is rooted in its commitment to:

  • Innovation:

    Pushing boundaries in audio technology.

  • Collaboration:

    Partnering with industry leaders to expand market influence.

  • Customer Experience:

    Providing superior sound quality and functionality.

  • Sustainability:

    Ensuring financial feasibility for long-term growth.

Bose and The Only Agency share a common goal: excellence in innovation and branding. By leveraging our expertise in creative direction, video production, and advertising, we empower Bose to maintain its leadership in the audio technology industry.

Our collaboration ensures that Bose’s legacy of premium sound quality continues to reach new heights, making an impact in markets worldwide.

Jockey Club of Saudi Arabia

Jockey Club of Saudi Arabia horse racing event, featuring branding from a leading corporate video company and advertising agency in Saudi Arabia.

JOCKEY CLUB OF SAUDI ARABIA: A LEGACY REIMAGINED

Since its establishment in 1965, the Jockey Club of Saudi Arabia (JCSA) has been a pioneer in the Kingdom’s horse racing industry.

As the driving force behind Saudi Arabia’s global equestrian presence, JCSA sought a dynamic brand identity that seamlessly blends its royal heritage with modern prestige.

With an evolving audience and expanding international ambitions, the club required a sophisticated strategy to reinforce its legacy while advancing its global appeal.

Elite Racing Seasons: Riyadh & Ta’if

JCSA hosts two major racing seasons:

  • Riyadh Racing Season (October – March): Home to the world-renowned Saudi Cup, attracting top-tier competitors.
  • Ta’if Season: The only summer racing event in the GCC, expanding the region’s equestrian calendar.
Strengthening JCSA’s Brand Presence

These prestigious events draw elite racers, global audiences, and key stakeholders, making a strong, cohesive brand identity essential for maintaining JCSA’s leadership in the equestrian world.

Honoring Heritage, Embracing the Future

As competition in horse racing intensifies, JCSA needed a modern yet heritage-driven brand to engage today’s audiences while preserving its legacy.

Beyond Racing: Cultural & Economic Influence

JCSA is more than a racing organization—it’s a pillar of Saudi Arabia equestrian culture, driving economic growth and tourism while positioning the Kingdom as a global hub for horse racing.

By reinforcing its cultural significance and international influence, JCSA continues to shape the future of equestrian excellence.

In 2022, JCSA embarked on a strategic brand reinvention. Collaborating closely with key stakeholders, THE ONLY AGENCY crafted a bold new identity that respects the club’s distinguished traditions while positioning it as a dominant force in the international racing circuit.

The goal was to create a brand narrative that instills confidence, establishes credibility, and evokes a sense of pride among racing professionals and enthusiasts alike.

THE ONLY AGENCY conducted extensive brand research and a comprehensive competitive analysis to refine market positioning and identify key differentiators.

  • Conducted immersive strategic brand workshops to align vision, objectives, and stakeholder expectations.
  • Designed a revitalized brand identity that captivates both local and global audiences, seamlessly integrating traditional and contemporary design elements.
  • Developed a compelling brand story that effectively communicates JCSA’s mission, values, and aspirations on an international stage.

  • Executed a seamless rebranding initiative across digital and physical touchpoints, ensuring consistency for stakeholders.
  • Developed comprehensive brand guidelines to maintain a unified brand representation across marketing materials, events, and media platforms.
  • Transformed the King Abdulaziz Racetrack with striking environmental branding, embedding the refreshed identity into its prestigious landscape through bold visuals and premium signage.
  • Designed exclusive branded collateral, including event merchandise, promotional materials, and high-impact digital assets, to reinforce brand awareness.

  • Launched a powerful multi-channel advertising strategy to engage global audiences through traditional and digital media platforms.
  • Strengthened JCSA’s social media presence, amplifying engagement and storytelling through immersive content.
  • Produced high-end corporate videos and compelling photography that capture the grandeur and prestige of Saudi Arabia’s equestrian legacy.
  • Developed engaging content showcasing major racing events, behind-the-scenes insights, and exclusive interviews with industry experts and key figures.

Seamless Integration & Global Recognition

The revitalized brand identity was seamlessly incorporated into JCSA’s marketing and event experiences, strengthening its presence both locally and internationally. This transformation reinforced JCSA’s position as a global leader in horse racing, blending its rich legacy with a progressive vision for the future.

Strengthening Partnerships & Expanding Reach

Through a cohesive branding strategy, JCSA left a lasting impression on international stakeholders, enhanced partnerships, and attracted new audiences to its premier racing events.

Measurable Success & Increased Engagement

The brand evolution led to higher digital engagement, increased interest from global racing professionals, and a stronger perception of JCSA as a world-class equestrian institution.

Leading the Future of Horse Racing

With a refined visual identity and strategic marketing approach, JCSA is now positioned to drive the future of horse racing while preserving its esteemed Saudi heritage.

  • Extensive Brand Research & Competitive Analysis
  • Strategic Branding Workshops
  • Cutting-Edge Brand Identity Development
  • Immersive Environmental Branding & Venue Transformation
  • Integrated Advertising & Social Media Strategy
  • High-End Corporate Video Production
  • Event Branding & Merchandise Design

Through THE ONLY AGENCY’s expertise in branding, advertising, and media production, we empowered JCSA to redefine its global presence while preserving its rich Saudi heritage.

By combining meticulous research, strategic execution, and high-quality creative direction, we crafted a brand identity that ensures JCSA’s legacy remains timeless while embracing the future of equestrian excellence.