King Faisal Cup

The aim of this creative direction is to put King Faisal in the limelight and present him as the hero image. This straightforward approach helps the audience understand what the visual is about at first glance. The messaging is direct and clear while also emphasizing the rich tapestry of Saudi culture and heritage.

FEELING IT PRODUCES

This visual aims to evoke a feeling of excitement towards the race but also of elegance, pride and prosperity. By placing King Faisal at the center of the visual with a subtle depiction of the race in the background, we hope to excite the target audience and make them want to be a part of this momentous event.

Color psychology

Color psychology is the study of how colors can impact human behavior, emotions, and perceptions. It explores how different colors evoke specific psychological responses and can influence our moods, feelings, and actions.

MULTIMEDIA PRODUCTION

Multimedia production combines precision and creativity to deliver solutions that make an impact. From content design to video production and printing services, we provide everything you need to turn your ideas into vibrant creations that leave a lasting impression everywhere.

La Touche

Activities

Social Media Management
Photography and Videography

Year

2022

La Touche

La Touche Restaurant & Café, established in 2013, has grown into a renowned fine dining destination in Saudi Arabia.

The restaurant offers a unique blend of international and Asian cuisine, making it an ideal spot for individuals and families alike. With its diverse menu and high-quality service, La Touche cafe creates an inviting yet sophisticated dining experience.

Additionally, the restaurant features both open and closed spaces, allowing guests to enjoy their meals in comfort, no matter the season.

Most importantly, La Touche focus on customer satisfaction ensures that every dining experience is truly memorable.

Standing Out in the Saudi Arabian Food Market
In recent years, Saudi Arabia food and beverage industry has undergone significant growth, driven by factors such as urbanization and changing lifestyles. Consequently, the demand for diverse and high-quality culinary experiences has skyrocketed. As Saudi Arabia moves towards becoming a global tourism and entertainment hub, the restaurant industry has become increasingly competitive.

However, La Touche has successfully carved out its niche within this bustling market.

Furthermore, La Touche’s attention to detail, from the carefully curated menu to the selection of premium ingredients, has established it as a trusted name in fine dining. As a result, their commitment to culinary excellence keeps them ahead of the competition.

Perpetual Agency Role in Enhancing La Touche’s Brand
At Perpetual Agency, we were honored to collaborate with La Touche to elevate their brand identity and market presence. Our work focused on three key areas: brand development, visual identity, and strategic marketing. Through these efforts, we helped position La Touche as a leader in the Saudi fine dining scene.

Brand Development for La Touche
In today’s competitive restaurant industry, a strong brand identity is essential for long-term success. Recognizing this, La Touche sought our expertise to develop a brand that truly reflected their values and commitment to excellence. To begin, we designed a modern, memorable logo that symbolizes La Touche’s blend of elegance and approachability. Additionally, we crafted a cohesive color palette and developed comprehensive brand guidelines. This ensured consistency across all customer touchpoints, from signage and menus to digital platforms.

Creating La Touche’s Visual Identity
A well-crafted visual identity is crucial for communicating a brand’s values and setting expectations for customers. For La Touche’s, we focused on creating visual assets that would appeal to both local and international diners. To achieve this, we designed a range of visually engaging materials, including menus, promotional brochures, and digital content.

In particular, the menu design played a key role in showcasing the restaurant’s diverse offerings. By using sleek designs and high-quality imagery of signature dishes, we enticed customers while reflecting the elegance of the dining experience. Thus, the visuals not only captivated diners but also reinforced the restaurant’s reputation for quality and sophistication.

Strategic Brand Positioning in the Saudi Market
In a rapidly changing market like Saudi Arabia, having a clear brand strategy is essential for success. Therefore, we developed a comprehensive brand strategy , focused on increasing visibility and attracting a broader customer base.

After conducting thorough market research, we gained valuable insights into the preferences of La Touche’s target audience. As a result, we crafted positioning strategies that highlighted the restaurant’s strengths—its diverse menu, welcoming environment, and dedication to creating lasting memories. Additionally, we ensured that our messaging resonated with both families and individuals seeking premium dining experiences in Saudi Arabia.

By aligning La Touche’s brand identity with the needs and desires of their customers, we significantly enhanced their market presence.

Boosting La Touche’s Online Presence
In today’s digital age, an effective online presence is vital for any business, including restaurants. Therefore, we implemented a robust digital strategy to boost La Touche’s visibility across various online platforms. This strategy included optimizing the restaurant’s website for local search engine terms, such as “fine dining in Riyadh” and “international cuisine in Saudi Arabia.” As a result, La Touche cafe website ranked higher in search results, driving more traffic and attracting new customers.

Additionally, we focused on enhancing La Touche’s social media presence. By creating visually appealing and engaging content, we showcased the restaurant’s signature dishes, special events, and family-friendly atmosphere. As a result, La Touche’s social media channels not only engaged their existing audience but also attracted new followers and diners.

Conclusion: Strengthening La Touche’s Brand Presence
In conclusion, our collaboration with La Touche Restaurant & Café resulted in a stronger, more refined brand that resonates with their target audience. Through strategic brand development, visually compelling assets, and effective marketing efforts, we successfully positioned La Touche cafe as one of Saudi Arabia’s leading fine dining establishments.

Ultimately, La Touche’s commitment to quality and hospitality now shines through in every aspect of their brand. With the expertise of Perpetual Agency, La Touche is well-equipped to connect with their customers—both online and in-person—and continue thriving in Saudi Arabia’s growing food industry.

Saudi Cup

Al Hilal

Activities

Creative direction
Production and sourcing

Year

2023

Al Hilal

Al Hilal Saudi Football Club (Al Hilal SFC) is one of the most celebrated football clubs in Saudi Arabia, known for its rich history of victories, both domestically and internationally.

As their fan base continues to grow, so does the demand for engaging and visually captivating content.

Therefore, Al Hilal SFC sought a trusted partner to handle their media production needs, including high-quality video production, photography, and sourcing.

Thus, Perpetual Agency was honored to collaborate with Al Hilal SFC.

We aimed to create content that not only captures the excitement of the matches but also strengthens the club’s brand identity and fan engagement across digital platforms.

Sourcing Agency’s Role in Al-Hilal’s Brand Identity

Al-Hilal is currently at the top of the Saudi Pro League and sought a Perpetual sourcing agency to customize a box according to their preference. Firstly, this service includes matching the culture and rewarding the targeted players with items featuring the Al-Hilal logo. Additionally, a Perpetual sourcing agency can be an indirect way to promote brand awareness and build effective relationships with suppliers to end up with satisfactory terms. Also, there will be an increase in efficiency and innovation as it ensures to building and maintaining of relationships that align with the football club. Thus, it will attract sponsorship knowing that the club is trying hard to make its presence through the effort of the team and the quality of their products which leaves a tremendous imprint.

Building Brand Awareness with Sourcing Agency

Sponsoring businesses are helping to keep clubs afloat and in business. Since the nature of competitive sports, where teams have to travel, the Al-Hilal logo may be present and feature in other areas of the country. Therefore, this means gaining exposure to potential new customers throughout the season. Hence, it will encourage the audience to seek more information about the club, develop a sense of popularity, and motivate potential football players to step in. Indeed, through perpetual sourcing agency sponsors may also be able to benefit in situations such as being able to hire facilities. For instance, facilities such as club rooms or other sporting facilities at preferred rates.

To sum up, a Perpetual sourcing agency enhances competitiveness, improves team performance, and maintains long-term sustainability as it ensures continuity while there is investment in player development.