King Faisal Cup

The aim of this creative direction is to put King Faisal in the limelight and present him as the hero image. This straightforward approach helps the audience understand what the visual is about at first glance. The messaging is direct and clear while also emphasizing the rich tapestry of Saudi culture and heritage.

FEELING IT PRODUCES

This visual aims to evoke a feeling of excitement towards the race but also of elegance, pride and prosperity. By placing King Faisal at the center of the visual with a subtle depiction of the race in the background, we hope to excite the target audience and make them want to be a part of this momentous event.

Color psychology

Color psychology is the study of how colors can impact human behavior, emotions, and perceptions. It explores how different colors evoke specific psychological responses and can influence our moods, feelings, and actions.

MULTIMEDIA PRODUCTION

Multimedia production combines precision and creativity to deliver solutions that make an impact. From content design to video production and printing services, we provide everything you need to turn your ideas into vibrant creations that leave a lasting impression everywhere.

Hawi

Hawi logo - advertising company offering specialized marketing services and connecting hobby enthusiasts.

Hawi: Empowering Saudi Arabia Hobbyists

Hawi is a key initiative under the Kingdom’s Quality of Life Program, developed as part of Vision 2030. Established by 12 government entities, the platform focuses on advancing the hobby sector across the Kingdom. Hawi empowers individuals to discover their passions, form clubs, and connect with like-minded communities.

The platform provides the tools and support needed to create and register hobby clubs. It fosters a culture where hobbies become a meaningful part of everyday life. By bridging passions with opportunities, Hawi transforms hobbies into a pathway for personal growth and social enrichment.

To grow its presence and reach more people, Hawi turned to The Only Agency. The focus was clear; strengthen the brand, improve digital platforms, and create campaigns that inspire people. The goal was to help hobbyists turn their passions into thriving, connected communities across Saudi Arabia.

Creative Campaign Development

Through catchy taglines and engaging visuals, we captured attention and inspired action. We created campaigns that reflected Hawi’s mission to transform hobbies into tools for growth and connection. These efforts encouraged users to explore the platform, form hobby clubs, and connect with others who share their passions. By turning individual interest into a collective movement, we expanded Hawi’s audience and reinforced its role as a driving force for personal growth and community building.

Social Media Management

We transformed Hawi’s social media into a platform that informs, inspires, and drives action. From engaging reels to creative graphics, the content highlighted the diversity of hobbies available while delivering educational posts that introduced audiences to new activities.

Through clear visuals and purposeful messaging, we crafted a narrative that balanced brand promotion with authentic connection. This strategic approach turns social media into a powerful tool for extending Hawi’s reach. It builds trust and fosters long-term engagement with its audience.

SEO and Content Optimization

We enhanced Hawi’s online presence by creating SEO-optimized articles tailored to their audience. Our talented writers combined compelling topics with excellent writing, ensuring it resonated with readers while driving organic traffic. By leveraging strategic keywords and thoughtful messaging, we connected users to the platform and strengthened Hawi’s digital footprint.

Our creative approach centered on aligning with Hawi’s vision and Saudi Arabia’s cultural identity. With vibrant visuals, inspiring stories, and community-focused messaging,

the content we produced emphasized the inclusivity of hobbies, showcasing their role in personal fulfillment and societal enrichment.

This collaboration led to measurable results:
  • Hawi social media platforms saw increased engagement and became active hubs for hobby enthusiasts.
  • Website traffic grew significantly as Hawi established itself as a trusted resource.
  • The campaigns inspired a wave of new hobbyists to join the platform, furthering its role in building vibrant communities.

At The Only Agency, we value our partnership with Hawi and its inspiring mission. Together, we transform hobbies into a movement, connecting people to their passions and to each other.

This partnership reflects what we do best, building ideas that inspire and creating impact that lasts.

Saudi Cup

Saudi Cup 2023 horse race at King Abdulaziz Racecourse, promoted by a digital marketing agency, digital video marketing agency, and photography studio Riyadh.

The Saudi Cup 2023: Elevating the Global Horse Racing Experience

The Saudi Cup is the world’s richest horse race, held annually at the iconic King Abdulaziz Racetrack in Riyadh, Saudi Arabia. Organized by the Jockey Club of Saudi Arabia (JCSA), the event attracts elite horses, jockeys, and trainers from across the globe, competing for a staggering $20 million prize purse.

The Saudi Cup is more than just a race; it is a cultural spectacle that merges tradition and modernity, showcasing Saudi Arabia’s rich equestrian heritage while embracing cutting-edge digital marketing strategies to reach a global audience.

As the digital marketing partner, The Only Agency (formerly Perpetual) played a crucial role in amplifying the event’s global visibility and engagement. Through strategic marketing efforts, creative storytelling, and high-impact advertising campaigns, we ensured The Saudi Cup became a must-watch international sports event.

1. Creative Direction

We crafted a compelling visual and narrative strategy that emphasized the grandeur and prestige of The Saudi Cup while aligning with Saudi Arabia’s cultural identity.

2. Advertising (Digital & OOH)

Our advertising campaigns spanned across multiple channels, including:

  • Digital Ads: Targeted campaigns across social media, Google Ads, and programmatic display networks.
  • Out-of-Home (OOH) Advertising: High-visibility billboards, transit ads, and event signage strategically placed across Riyadh and international markets.
3. Marketing Campaign Strategy & Media Planning

We developed and executed a strategic marketing roadmap that ensured maximum reach and engagement. Key initiatives included:

  • Data-driven audience segmentation for personalized marketing.
  • Influencer collaborations and content partnerships.
  • Performance analytics and campaign optimization.
4. Photography & Videography

Our expert visual team captured the essence of the event with high-quality imagery and cinematic storytelling. This included:

  • On-site photography: Capturing the thrilling race moments, fashion, and cultural elements.
  • High-impact video production: Engaging video content for social media, promotional materials, and live coverage.
5. Video Production & Digital Content

We created dynamic video content that narrated The Saudi Cup’s journey, including:

  • Behind-the-scenes footage.
  • Athlete interviews and race highlights.
  • Cultural storytelling integrating Saudi heritage.

1. “We Race the World” Digital Campaign

At the heart of The Saudi Cup 2023 was the slogan “We Race the World,” representing Saudi Arabia’s ambition to be a leader in global horse racing. We translated this message into:

  • Engaging social media content that resonated with global audiences.
  • Visually stunning campaign creatives combining Saudi traditions with modern sport.
  • Strategic storytelling that strengthened emotional connections with audiences worldwide.
2. Cultural Integration & Global Appeal

We successfully bridged Saudi Arabia’s rich cultural heritage with an international audience by:

  • Showcasing traditional Saudi patterns, attire, and motifs in digital creatives.
  • Collaborating with Saudi heritage fashion experts and artists.
  • Highlighting cultural experiences such as traditional music, food, and art at the event.
3. Digital Engagement & Audience Growth

Through targeted digital strategies, The Saudi Cup 2023 achieved:

  • Record-breaking social media engagement, with millions of interactions across platforms.
  • Global live-streaming success, allowing fans worldwide to experience the event in real time.
  • Increased ticket sales and sponsorship value, driven by data-driven marketing and advertising.

Thanks to our efforts, The Saudi Cup 2023 achieved unparalleled success:

  • Established itself as the most valuable horse race in history.
  • Expanded its global viewership and fanbase through innovative digital campaigns.
  • Reinforced Saudi Arabia’s status as a premier destination for international sporting events.

The Saudi Cup 2023 was a remarkable fusion of heritage, sport, and modern marketing excellence.

The Only Agency is proud to have played an instrumental role in bringing this vision to life.

Our expertise in digital marketing, advertising, photography, and videography ensured that The Saudi Cup became not just a race, but a global phenomenon.

If you’re looking for a marketing agency that seamlessly blends creativity, strategy, and execution, The Only Agency is your partner in success.

Contact us today to bring your brand’s story to life on the global stage.

Al Hilal SFC

Al Hilal SFC logo on dark blue velvet, crafted by a full-service digital marketing agency and advertising company in Riyadh.

Al Hilal SFC: Premier Video Production, Photography & Sourcing Solutions

Al Hilal Saudi Football Club (Al Hilal SFC) is one of Saudi Arabia’s most celebrated football clubs, renowned for its storied history of domestic and international victories. With an ever-growing fan base and a need for dynamic, engaging content, Al Hilal SFC turned to Perpetual Agency for a comprehensive media production partnership.

Our mission was to deliver high-quality video production, professional photography, and efficient sourcing services that not only capture the electrifying atmosphere of match days but also reinforce the club’s brand identity and boost digital engagement.

In today’s digital landscape, compelling visual content is essential for sports clubs to maintain a competitive edge. Al Hilal SFC required:

  • Engaging Match Day Content: Capturing real-time action, key moments, and behind-the-scenes footage to connect with fans.
  • Brand-Aligned Promotional Videos: Creating content that highlights new player signings, upcoming fixtures, and fan engagement initiatives.
  • High-Quality Photography: Delivering dynamic action shots and exclusive images from training sessions and club events.
  • Seamless Sourcing: Procuring top-tier equipment and skilled professionals to ensure production excellence.

1. Video Production Excellence

Our team managed the entire video production process, ensuring every project was delivered with creativity and precision:

  • Match Day Coverage: We produced thrilling highlight reels, live coverage, and in-depth features capturing interviews, fan reactions, and behind-the-scenes moments.
  • Promotional Campaigns: Tailor-made promotional videos were crafted to announce upcoming matches and new signings, each perfectly aligned with Al Hilal SFC’s iconic brand.
  • Social Media Content: Short-form videos optimized for Instagram, TikTok, Twitter (X), and YouTube were developed to maximize fan engagement and boost online visibility.
2. Professional Photography Services

To complement our video production, we delivered top-notch photography that tells the story of Al Hilal SFC:

  • Match Photography: High-resolution action shots that capture the intensity and passion on the field.
  • Training & Behind-the-Scenes: Exclusive imagery from training sessions and club events that give fans a glimpse into the team’s preparation and dedication.
  • Brand Collaborations: Coordinated photography sessions for sponsorships and brand partnerships, ensuring all visuals adhered to both Al Hilal’s identity and partner guidelines.
3. Sourcing Talent & Equipment

To maintain a seamless production flow, we expertly managed the sourcing process:

  • Equipment Sourcing: Provision of cutting-edge cameras, drones, lighting, and audio gear to meet the club’s rigorous production standards.
  • Talent Sourcing: Recruitment of experienced videographers, photographers, directors, and technical crew to cover every aspect of the media projects efficiently.

Working in the fast-paced world of sports media production, we encountered several challenges and addressed them head-on:

  • Tight Turnaround Times: Football content demands swift production. We optimized our workflow to deliver match highlights and promotional materials on the same day.
  • Maintaining Brand Consistency: Collaborating closely with Al Hilal SFC’s marketing team, we ensured every piece of content was aligned with the club’s heritage and brand standards.
  • Maximizing Fan Engagement: With a massive and passionate fan base, we innovated creative social media campaigns and exclusive behind-the-scenes content to keep fans continually engaged.

Our strategic partnership with Al Hilal SFC produced significant, measurable results:

  • Increased Social Media Engagement: A 35% boost in engagement across platforms within six months, driven by consistent, high-quality content.
  • Enhanced Brand Visibility: Promotional videos and dynamic imagery garnered over 2 million views across digital channels, solidifying Al Hilal SFC’s presence online.
  • Stronger Fan Connection: Behind-the-scenes footage and interactive content deepened fan loyalty and fostered a more connected community around the club.

THE ONLY AGENCY is proud to be a trusted media production partner for Al Hilal SFC. Our expertise in video production, photography, and talent/equipment sourcing has not only elevated the club’s digital presence but also strengthened fan engagement and brand loyalty. By delivering innovative and high-quality content, we continue to support Al Hilal SFC’s journey both on and off the field.

Contact THE ONLY AGENCY today to learn how our tailored media production services can help your brand shine in the digital age.

Saudi Olympic & Paralympic Committee

The Saudi Olympic & Paralympic Committee (SOPC) logos, representing their partnership with the best website design agency for corporate website design, custom web development services, and expert web site development.

Saudi Olympic & Paralympic Committee: A Winning Website

The Saudi Olympic & Paralympic Committee (SOPC) represents the Kingdom on the global sports stage, promoting excellence and inclusivity in athletics. To reflect its vision and elevate its digital presence, SOPC needed a dynamic website that showcased its mission, achievements, and initiatives. That’s where we came in.

At The Only Agency, we took on the challenge of designing and developing a website that not only looked great but also delivered a seamless user experience. Our goal was to create a digital platform that effectively communicated SOPC’s story while ensuring easy navigation, fast performance, and accessibility across all devices.

  1. Understanding the Vision

We started with a strategic kick-off meeting to align with SOPC’s goals, audience, and key messaging. This stage was crucial in setting the foundation for a website that accurately represented SOPC’s role in the sports world.

  1. Research & UI/UX Strategy

We analyzed leading Olympic and Paralympic committee websites to identify best design practices and user experience trends. This research guided our approach to ensure SOPC’s website was engaging, informative, and easy to navigate.

  1. Website Structure & Design

To ensure a smooth user journey, we developed a clear and intuitive sitemap. This framework organized the website’s content logically, making it easy for visitors to find what they needed.

Once the sitemap was approved, we designed interactive wireframes, focusing on accessibility and usability. Our UI design team then transformed these wireframes into a visually compelling design that aligned with SOPC’s brand identity.

  1. Development & Optimization

Using cutting-edge technology, our development team built a fully responsive, high-performance website. We focused on:

  • Designed for a smooth and responsive experience across all devices.
  • Optimized for speed and performance to improve usability and search visibility.
  • Structured for clear navigation, ensuring an intuitive user journey.
  1. Testing & Launch

Before launch, we conducted extensive testing to guarantee flawless performance. We fine-tuned every detail, from responsiveness to functionality, ensuring the website met the highest standards.

The result was a modern, professional, and user-friendly website. It strengthened SOPC’s position as a leader in the global sports community. With an enhanced digital presence, SOPC can now connect more effectively with athletes, stakeholders, and sports enthusiasts in Saudi Arabia and beyond.

At The Only Agency, we take pride in delivering digital solutions that make an impact. Our collaboration with SOPC showcases our expertise in website design, development, and user experience optimization. We don’t just build websites, we create digital experiences that elevate brands and connect them with their audiences.

Are you ready to take your online presence to the next level? Let’s build something extraordinary together.

Ministry of Culture

Logo of the Saudi Ministry of Culture created by a top website developer agency and featured on one of the best creative websites agencies' platforms.

Ministry of Culture

Established in 2018, the Saudi Arabian Cultural Ministry—part of the Kingdom of Saudi Arabia Ministry of Culture—serves as a vital custodian of the nation’s heritage.

By preserving Saudi Arabia’s long-standing traditions and encouraging contemporary cultural expressions, the Ministry actively showcases the Kingdom’s evolving narrative on both local and global stages.

To strengthen its online presence, the Saudi Arabian Cultural Ministry partnered with THE ONLY AGENCY (PERPETUAL).

a leading website developer agency and Top-Ranked Creative Digital Agency.

This collaboration focused on creating an immersive digital platform that would highlight the Ministry’s commitment to safeguarding history while propelling modern cultural initiatives forward.

Comprehensive Website Development
  • User-Centric Design: Crafted an intuitive interface to explore Saudi Arabia’s cultural legacy while providing easy access to upcoming events and initiatives.
  • Seamless Navigation: Ensured visitors can effortlessly discover diverse cultural content, reflecting both traditional and contemporary elements.
Heritage and Modernity Integration
  • Traditional Aesthetics: Incorporated visual elements echoing Saudi Arabia’s deep-rooted heritage.
  • Modern Touches: Balanced classic motifs with innovative design, reinforcing the Ministry’s forward-thinking approach.
Dynamic Content Management System (CMS)
  • Easy Updates: Empowered the Saudi Arabian Cultural Ministry to efficiently upload new cultural projects and initiatives.
  • Flexible Platform: Maintains a continuous flow of fresh content, keeping the audience engaged with current developments.

  • Enhanced Global Outreach: The new website, developed by a Top-Ranked Creative Digital Agency, amplifies the Kingdom of Saudi Arabia Ministry of Culture’s worldwide reach.
  • Celebration of Heritage: By uniting historic preservation with modern design, the platform effectively showcases Saudi Arabia’s rich cultural narrative.
  • Engaged Audience: Visitors, both local and international, now have an interactive portal to discover, learn, and participate in the country’s thriving cultural scene.

The Saudi Arabian Cultural Ministry Project exemplifies THE ONLY AGENCY (PERPETUAL)’s expertise as a leading website developer agency.

Our mission is to blend cultural authenticity with digital innovation, ensuring the Saudi Arabian Cultural Ministry—a key arm of the Kingdom of Saudi Arabia Ministry of Culture—maintains a strong, engaging online presence.