King Faisal Cup

The aim of this creative direction is to put King Faisal in the limelight and present him as the hero image. This straightforward approach helps the audience understand what the visual is about at first glance. The messaging is direct and clear while also emphasizing the rich tapestry of Saudi culture and heritage.

FEELING IT PRODUCES

This visual aims to evoke a feeling of excitement towards the race but also of elegance, pride and prosperity. By placing King Faisal at the center of the visual with a subtle depiction of the race in the background, we hope to excite the target audience and make them want to be a part of this momentous event.

Color psychology

Color psychology is the study of how colors can impact human behavior, emotions, and perceptions. It explores how different colors evoke specific psychological responses and can influence our moods, feelings, and actions.

MULTIMEDIA PRODUCTION

Multimedia production combines precision and creativity to deliver solutions that make an impact. From content design to video production and printing services, we provide everything you need to turn your ideas into vibrant creations that leave a lasting impression everywhere.

Hawi

Hawi logo - advertising company offering specialized marketing services and connecting hobby enthusiasts.

Hawi: Empowering Saudi Arabia Hobbyists

Hawi is a key initiative under the Kingdom’s Quality of Life Program, developed as part of Vision 2030. Established by 12 government entities, the platform focuses on advancing the hobby sector across the Kingdom. Hawi empowers individuals to discover their passions, form clubs, and connect with like-minded communities.

The platform provides the tools and support needed to create and register hobby clubs. It fosters a culture where hobbies become a meaningful part of everyday life. By bridging passions with opportunities, Hawi transforms hobbies into a pathway for personal growth and social enrichment.

To grow its presence and reach more people, Hawi turned to The Only Agency. The focus was clear; strengthen the brand, improve digital platforms, and create campaigns that inspire people. The goal was to help hobbyists turn their passions into thriving, connected communities across Saudi Arabia.

Creative Campaign Development

Through catchy taglines and engaging visuals, we captured attention and inspired action. We created campaigns that reflected Hawi’s mission to transform hobbies into tools for growth and connection. These efforts encouraged users to explore the platform, form hobby clubs, and connect with others who share their passions. By turning individual interest into a collective movement, we expanded Hawi’s audience and reinforced its role as a driving force for personal growth and community building.

Social Media Management

We transformed Hawi’s social media into a platform that informs, inspires, and drives action. From engaging reels to creative graphics, the content highlighted the diversity of hobbies available while delivering educational posts that introduced audiences to new activities.

Through clear visuals and purposeful messaging, we crafted a narrative that balanced brand promotion with authentic connection. This strategic approach turns social media into a powerful tool for extending Hawi’s reach. It builds trust and fosters long-term engagement with its audience.

SEO and Content Optimization

We enhanced Hawi’s online presence by creating SEO-optimized articles tailored to their audience. Our talented writers combined compelling topics with excellent writing, ensuring it resonated with readers while driving organic traffic. By leveraging strategic keywords and thoughtful messaging, we connected users to the platform and strengthened Hawi’s digital footprint.

Our creative approach centered on aligning with Hawi’s vision and Saudi Arabia’s cultural identity. With vibrant visuals, inspiring stories, and community-focused messaging,

the content we produced emphasized the inclusivity of hobbies, showcasing their role in personal fulfillment and societal enrichment.

This collaboration led to measurable results:
  • Hawi social media platforms saw increased engagement and became active hubs for hobby enthusiasts.
  • Website traffic grew significantly as Hawi established itself as a trusted resource.
  • The campaigns inspired a wave of new hobbyists to join the platform, furthering its role in building vibrant communities.

At The Only Agency, we value our partnership with Hawi and its inspiring mission. Together, we transform hobbies into a movement, connecting people to their passions and to each other.

This partnership reflects what we do best, building ideas that inspire and creating impact that lasts.

Saudi Cup

Saudi Cup 2023 horse race at King Abdulaziz Racecourse, promoted by a digital marketing agency, digital video marketing agency, and photography studio Riyadh.

The Saudi Cup 2023: Elevating the Global Horse Racing Experience

The Saudi Cup is the world’s richest horse race, held annually at the iconic King Abdulaziz Racetrack in Riyadh, Saudi Arabia. Organized by the Jockey Club of Saudi Arabia (JCSA), the event attracts elite horses, jockeys, and trainers from across the globe, competing for a staggering $20 million prize purse.

The Saudi Cup is more than just a race; it is a cultural spectacle that merges tradition and modernity, showcasing Saudi Arabia’s rich equestrian heritage while embracing cutting-edge digital marketing strategies to reach a global audience.

As the digital marketing partner, The Only Agency (formerly Perpetual) played a crucial role in amplifying the event’s global visibility and engagement. Through strategic marketing efforts, creative storytelling, and high-impact advertising campaigns, we ensured The Saudi Cup became a must-watch international sports event.

1. Creative Direction

We crafted a compelling visual and narrative strategy that emphasized the grandeur and prestige of The Saudi Cup while aligning with Saudi Arabia’s cultural identity.

2. Advertising (Digital & OOH)

Our advertising campaigns spanned across multiple channels, including:

  • Digital Ads: Targeted campaigns across social media, Google Ads, and programmatic display networks.
  • Out-of-Home (OOH) Advertising: High-visibility billboards, transit ads, and event signage strategically placed across Riyadh and international markets.
3. Marketing Campaign Strategy & Media Planning

We developed and executed a strategic marketing roadmap that ensured maximum reach and engagement. Key initiatives included:

  • Data-driven audience segmentation for personalized marketing.
  • Influencer collaborations and content partnerships.
  • Performance analytics and campaign optimization.
4. Photography & Videography

Our expert visual team captured the essence of the event with high-quality imagery and cinematic storytelling. This included:

  • On-site photography: Capturing the thrilling race moments, fashion, and cultural elements.
  • High-impact video production: Engaging video content for social media, promotional materials, and live coverage.
5. Video Production & Digital Content

We created dynamic video content that narrated The Saudi Cup’s journey, including:

  • Behind-the-scenes footage.
  • Athlete interviews and race highlights.
  • Cultural storytelling integrating Saudi heritage.

1. “We Race the World” Digital Campaign

At the heart of The Saudi Cup 2023 was the slogan “We Race the World,” representing Saudi Arabia’s ambition to be a leader in global horse racing. We translated this message into:

  • Engaging social media content that resonated with global audiences.
  • Visually stunning campaign creatives combining Saudi traditions with modern sport.
  • Strategic storytelling that strengthened emotional connections with audiences worldwide.
2. Cultural Integration & Global Appeal

We successfully bridged Saudi Arabia’s rich cultural heritage with an international audience by:

  • Showcasing traditional Saudi patterns, attire, and motifs in digital creatives.
  • Collaborating with Saudi heritage fashion experts and artists.
  • Highlighting cultural experiences such as traditional music, food, and art at the event.
3. Digital Engagement & Audience Growth

Through targeted digital strategies, The Saudi Cup 2023 achieved:

  • Record-breaking social media engagement, with millions of interactions across platforms.
  • Global live-streaming success, allowing fans worldwide to experience the event in real time.
  • Increased ticket sales and sponsorship value, driven by data-driven marketing and advertising.

Thanks to our efforts, The Saudi Cup 2023 achieved unparalleled success:

  • Established itself as the most valuable horse race in history.
  • Expanded its global viewership and fanbase through innovative digital campaigns.
  • Reinforced Saudi Arabia’s status as a premier destination for international sporting events.

The Saudi Cup 2023 was a remarkable fusion of heritage, sport, and modern marketing excellence.

The Only Agency is proud to have played an instrumental role in bringing this vision to life.

Our expertise in digital marketing, advertising, photography, and videography ensured that The Saudi Cup became not just a race, but a global phenomenon.

If you’re looking for a marketing agency that seamlessly blends creativity, strategy, and execution, The Only Agency is your partner in success.

Contact us today to bring your brand’s story to life on the global stage.

Saudi Olympic & Paralympic Committee

The Saudi Olympic & Paralympic Committee (SOPC) logos, representing their partnership with the best website design agency for corporate website design, custom web development services, and expert web site development.

Saudi Olympic & Paralympic Committee: A Winning Website

The Saudi Olympic & Paralympic Committee (SOPC) represents the Kingdom on the global sports stage, promoting excellence and inclusivity in athletics. To reflect its vision and elevate its digital presence, SOPC needed a dynamic website that showcased its mission, achievements, and initiatives. That’s where we came in.

At The Only Agency, we took on the challenge of designing and developing a website that not only looked great but also delivered a seamless user experience. Our goal was to create a digital platform that effectively communicated SOPC’s story while ensuring easy navigation, fast performance, and accessibility across all devices.

  1. Understanding the Vision

We started with a strategic kick-off meeting to align with SOPC’s goals, audience, and key messaging. This stage was crucial in setting the foundation for a website that accurately represented SOPC’s role in the sports world.

  1. Research & UI/UX Strategy

We analyzed leading Olympic and Paralympic committee websites to identify best design practices and user experience trends. This research guided our approach to ensure SOPC’s website was engaging, informative, and easy to navigate.

  1. Website Structure & Design

To ensure a smooth user journey, we developed a clear and intuitive sitemap. This framework organized the website’s content logically, making it easy for visitors to find what they needed.

Once the sitemap was approved, we designed interactive wireframes, focusing on accessibility and usability. Our UI design team then transformed these wireframes into a visually compelling design that aligned with SOPC’s brand identity.

  1. Development & Optimization

Using cutting-edge technology, our development team built a fully responsive, high-performance website. We focused on:

  • Designed for a smooth and responsive experience across all devices.
  • Optimized for speed and performance to improve usability and search visibility.
  • Structured for clear navigation, ensuring an intuitive user journey.
  1. Testing & Launch

Before launch, we conducted extensive testing to guarantee flawless performance. We fine-tuned every detail, from responsiveness to functionality, ensuring the website met the highest standards.

The result was a modern, professional, and user-friendly website. It strengthened SOPC’s position as a leader in the global sports community. With an enhanced digital presence, SOPC can now connect more effectively with athletes, stakeholders, and sports enthusiasts in Saudi Arabia and beyond.

At The Only Agency, we take pride in delivering digital solutions that make an impact. Our collaboration with SOPC showcases our expertise in website design, development, and user experience optimization. We don’t just build websites, we create digital experiences that elevate brands and connect them with their audiences.

Are you ready to take your online presence to the next level? Let’s build something extraordinary together.

Ministry of Culture

Logo of the Saudi Ministry of Culture created by a top website developer agency and featured on one of the best creative websites agencies' platforms.

Ministry of Culture

Established in 2018, the Saudi Arabian Cultural Ministry—part of the Kingdom of Saudi Arabia Ministry of Culture—serves as a vital custodian of the nation’s heritage.

By preserving Saudi Arabia’s long-standing traditions and encouraging contemporary cultural expressions, the Ministry actively showcases the Kingdom’s evolving narrative on both local and global stages.

To strengthen its online presence, the Saudi Arabian Cultural Ministry partnered with THE ONLY AGENCY (PERPETUAL).

a leading website developer agency and Top-Ranked Creative Digital Agency.

This collaboration focused on creating an immersive digital platform that would highlight the Ministry’s commitment to safeguarding history while propelling modern cultural initiatives forward.

Comprehensive Website Development
  • User-Centric Design: Crafted an intuitive interface to explore Saudi Arabia’s cultural legacy while providing easy access to upcoming events and initiatives.
  • Seamless Navigation: Ensured visitors can effortlessly discover diverse cultural content, reflecting both traditional and contemporary elements.
Heritage and Modernity Integration
  • Traditional Aesthetics: Incorporated visual elements echoing Saudi Arabia’s deep-rooted heritage.
  • Modern Touches: Balanced classic motifs with innovative design, reinforcing the Ministry’s forward-thinking approach.
Dynamic Content Management System (CMS)
  • Easy Updates: Empowered the Saudi Arabian Cultural Ministry to efficiently upload new cultural projects and initiatives.
  • Flexible Platform: Maintains a continuous flow of fresh content, keeping the audience engaged with current developments.

  • Enhanced Global Outreach: The new website, developed by a Top-Ranked Creative Digital Agency, amplifies the Kingdom of Saudi Arabia Ministry of Culture’s worldwide reach.
  • Celebration of Heritage: By uniting historic preservation with modern design, the platform effectively showcases Saudi Arabia’s rich cultural narrative.
  • Engaged Audience: Visitors, both local and international, now have an interactive portal to discover, learn, and participate in the country’s thriving cultural scene.

The Saudi Arabian Cultural Ministry Project exemplifies THE ONLY AGENCY (PERPETUAL)’s expertise as a leading website developer agency.

Our mission is to blend cultural authenticity with digital innovation, ensuring the Saudi Arabian Cultural Ministry—a key arm of the Kingdom of Saudi Arabia Ministry of Culture—maintains a strong, engaging online presence.

Jockey Club of Saudi Arabia

Jockey Club of Saudi Arabia horse racing event, featuring branding from a leading corporate video company and advertising agency in Saudi Arabia.

JOCKEY CLUB OF SAUDI ARABIA: A LEGACY REIMAGINED

Since its establishment in 1965, the Jockey Club of Saudi Arabia (JCSA) has been a pioneer in the Kingdom’s horse racing industry.

As the driving force behind Saudi Arabia’s global equestrian presence, JCSA sought a dynamic brand identity that seamlessly blends its royal heritage with modern prestige.

With an evolving audience and expanding international ambitions, the club required a sophisticated strategy to reinforce its legacy while advancing its global appeal.

Elite Racing Seasons: Riyadh & Ta’if

JCSA hosts two major racing seasons:

  • Riyadh Racing Season (October – March): Home to the world-renowned Saudi Cup, attracting top-tier competitors.
  • Ta’if Season: The only summer racing event in the GCC, expanding the region’s equestrian calendar.
Strengthening JCSA’s Brand Presence

These prestigious events draw elite racers, global audiences, and key stakeholders, making a strong, cohesive brand identity essential for maintaining JCSA’s leadership in the equestrian world.

Honoring Heritage, Embracing the Future

As competition in horse racing intensifies, JCSA needed a modern yet heritage-driven brand to engage today’s audiences while preserving its legacy.

Beyond Racing: Cultural & Economic Influence

JCSA is more than a racing organization—it’s a pillar of Saudi Arabia equestrian culture, driving economic growth and tourism while positioning the Kingdom as a global hub for horse racing.

By reinforcing its cultural significance and international influence, JCSA continues to shape the future of equestrian excellence.

In 2022, JCSA embarked on a strategic brand reinvention. Collaborating closely with key stakeholders, THE ONLY AGENCY crafted a bold new identity that respects the club’s distinguished traditions while positioning it as a dominant force in the international racing circuit.

The goal was to create a brand narrative that instills confidence, establishes credibility, and evokes a sense of pride among racing professionals and enthusiasts alike.

THE ONLY AGENCY conducted extensive brand research and a comprehensive competitive analysis to refine market positioning and identify key differentiators.

  • Conducted immersive strategic brand workshops to align vision, objectives, and stakeholder expectations.
  • Designed a revitalized brand identity that captivates both local and global audiences, seamlessly integrating traditional and contemporary design elements.
  • Developed a compelling brand story that effectively communicates JCSA’s mission, values, and aspirations on an international stage.

  • Executed a seamless rebranding initiative across digital and physical touchpoints, ensuring consistency for stakeholders.
  • Developed comprehensive brand guidelines to maintain a unified brand representation across marketing materials, events, and media platforms.
  • Transformed the King Abdulaziz Racetrack with striking environmental branding, embedding the refreshed identity into its prestigious landscape through bold visuals and premium signage.
  • Designed exclusive branded collateral, including event merchandise, promotional materials, and high-impact digital assets, to reinforce brand awareness.

  • Launched a powerful multi-channel advertising strategy to engage global audiences through traditional and digital media platforms.
  • Strengthened JCSA’s social media presence, amplifying engagement and storytelling through immersive content.
  • Produced high-end corporate videos and compelling photography that capture the grandeur and prestige of Saudi Arabia’s equestrian legacy.
  • Developed engaging content showcasing major racing events, behind-the-scenes insights, and exclusive interviews with industry experts and key figures.

Seamless Integration & Global Recognition

The revitalized brand identity was seamlessly incorporated into JCSA’s marketing and event experiences, strengthening its presence both locally and internationally. This transformation reinforced JCSA’s position as a global leader in horse racing, blending its rich legacy with a progressive vision for the future.

Strengthening Partnerships & Expanding Reach

Through a cohesive branding strategy, JCSA left a lasting impression on international stakeholders, enhanced partnerships, and attracted new audiences to its premier racing events.

Measurable Success & Increased Engagement

The brand evolution led to higher digital engagement, increased interest from global racing professionals, and a stronger perception of JCSA as a world-class equestrian institution.

Leading the Future of Horse Racing

With a refined visual identity and strategic marketing approach, JCSA is now positioned to drive the future of horse racing while preserving its esteemed Saudi heritage.

  • Extensive Brand Research & Competitive Analysis
  • Strategic Branding Workshops
  • Cutting-Edge Brand Identity Development
  • Immersive Environmental Branding & Venue Transformation
  • Integrated Advertising & Social Media Strategy
  • High-End Corporate Video Production
  • Event Branding & Merchandise Design

Through THE ONLY AGENCY’s expertise in branding, advertising, and media production, we empowered JCSA to redefine its global presence while preserving its rich Saudi heritage.

By combining meticulous research, strategic execution, and high-quality creative direction, we crafted a brand identity that ensures JCSA’s legacy remains timeless while embracing the future of equestrian excellence.