Activities
- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Environmental Branding
- Media Test
Client
Year
Introducing the Client
Kuwait Finance House (KFH) is a pioneer in Islamic Finance or Sharia’a compliant banking sector. Established in the State of Kuwait in 1977 as the first Islamic bank, it expanded its reach and opened KFH Bahrain in October 2002, and is now one of the foremost Islamic financial institutions in the world. With its mission to deliver excellence, KFH Bahrain leads the way in innovation through creating a broad and integrated range of financial products and services that comply with Sharia’a principles.
Client’s Challenges
The main challenges that the team considered and studied before starting any stage were:
–Rebuild the commercial identity of Kuwait Finance House without obliterating its previous basic identity to create a new and modern identity adhering to its values rooted in its long history in the sector.
–Enhancing the company’s digital visibility due to the weakness of that aspect, especially in the finance sector, and highlighting its voice in the digital world and beyond, to appear in a manner befitting its history.
–Increasing brand awareness and portraying its experiences and history to the public.
Our Strategic Approach
As with any of our branding projects, we start off with a thorough audit and research the brand’s strengths and weaknesses, as well as its competitors’ and benchmarks’, followed by a brand workshop where we help the key stakeholders discover the brand’s true essence through a series of interactive activities. Analyzing all the information gathered in the workshop, we developed a strong brand strategy which then served as the basis for the creative development process.
Keeping in mind the client’s high regard for the brand identity that has served the organization for many decades, we carefully curated different new brand identity options that incorporated the key elements that the client felt strongly to keep. After a few review sessions and some adjustments here and there, Kuwait Finance House’s new brand identity was officially signed off.
The brand guidelines, brand toolkit, and media test were also delivered to complete the full branding project.
Results
Kuwait Finance House’s new brand identity was positively received by the organization’s key stakeholders as well as team members and has since been used in all marketing materials both online and offline.
To see more of the branding projects we’ve delivered, click here.
Services Delivered
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Environmental Branding, Brand Guidelines, Brand Toolkit, Media Test.