Rewind

Our Vision

At Rewind Café, we aim to be a destination known for its warmth and hospitality. Our goal is to create a space where guests can relax, connect, and enjoy delicious food and drinks in a luxurious, yet comfortable setting.

Our Offerings

• Ethiopian Coffee: We proudly serve rich, flavorful Ethiopian coffee beans, handpicked for their exceptional quality.
• Tea Selection: Additionally, we offer a wide variety of teas, catering to every taste and occasion.
• Curated Breakfast Menu: We prepare our breakfast options using fresh, locally sourced ingredients, ensuring quality and flavor in every bite.
• Luxurious Ambiance: The interior design, blending modern luxury with comfort, creates an unforgettable experience.

Services Provided by Perpetual Group

Perpetual Group played a vital role in bringing Rewind Café’s vision to life. Below is a breakdown of the key services we provided:

• Project Management: From the very beginning, we managed every phase of the project, ensuring smooth progress from planning to opening.
• Research and Audit: Through detailed market research, we gained a deeper understanding of Rewind Café’s target audience and competitors, which helped in shaping the brand.
• Branding Workshop: Additionally, we worked closely with Rewind Café’s leadership in a branding workshop to define the core values and identity of the café.
• Brand Strategy: Once the research was complete, we developed a comprehensive strategy to position Rewind Café as a top coffee destination.
• Brand Identity: We designed a cohesive brand identity that reflects the café’s luxurious and welcoming nature, ensuring consistency across all touchpoints.
• Brand Rollout: Furthermore, we managed the launch across various platforms, making sure the brand’s messaging remained consistent and impactful.
• Environmental Branding: We designed the café’s interior to align with the brand values, enhancing the customer experience and creating a space that feels unique.
• Brand Guidelines: To ensure long-term consistency, we created brand guidelines covering logo usage, tone of voice, and other key brand elements.
• Brand Toolkit: In addition to the guidelines, we provided the Rewind Café team with a comprehensive brand toolkit, complete with templates and marketing assets for future use.
• Media Testing: After the launch, we conducted media testing to evaluate the effectiveness of different channels, optimizing the brand’s reach and engagement.
• Ongoing Support: Lastly, we continue to provide ongoing support to Rewind Café, offering strategic advice and adjustments during its first year to ensure sustained success.

Our Approach to Branding

At Perpetual Group, we believe that a successful brand tells a story and forms lasting connections. For Rewind Café, we focused on every detail to ensure the brand’s identity came to life in every aspect. Additionally, we made sure that the café’s layout, visual design, and menu aligned with the brand’s vision. The blend of Saudi and European influences adds a unique touch, making the space feel familiar yet exciting for guests.

Why Rewind Café?

Rewind Café is more than just a place to grab coffee. It’s a destination where people create memories and build connections. Whether you’re meeting with friends, enjoying a family breakfast, or simply taking a moment to unwind, we’ve designed every aspect of Rewind Café to enhance those experiences. We believe that great coffee brings people together, and we remain dedicated to creating a warm, welcoming environment where everyone feels at home.

Developed by: Perpetual Group

Rewind Café’s entire brand journey was expertly crafted by Perpetual Group. As a creative agency, we specialize in building brands that connect emotionally with their audiences and leave a lasting impression.