Activities
- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Media Test
Year
Sharatt
Sharatt Legacy in Saudi Arabia’s Souvenir Market
Sharatt was established over 40 years ago in the Kingdom of Saudi Arabia. From its inception, the company aimed to offer the Saudi market exquisite souvenir pieces and honorary symbols that embody the kingdom’s rich culture and heritage. With a commitment to perfection and quality, Sharatt has become a trusted name in the metal, silver, and gold industries. The company specializes in translating creative ideas into tangible, high-quality products such as shields, figures, cups, medals, flags, and badges.
Branding Challenges for a Leading Saudi Souvenir Brand
Sharatt sought to refresh and elevate its brand identity. The goal was to align the brand with its legacy of excellence while also preparing it for future growth. The challenge was to create a branding strategy that honored the company’s longstanding heritage. Additionally, the strategy needed to resonate with modern audiences and reflect the luxury and craftsmanship inherent in Sharatt’s products.
Perpetual Agency’s Branding Strategy for Sharatt
Perpetual Agency, as a leading branding agency, took on the task of revitalizing Sharatt’s brand. We carefully blended traditional elements with contemporary design. This approach created a brand identity that communicates Sharatt’s values of quality, craftsmanship, and cultural significance.
Our team developed a comprehensive branding strategy. This included a refreshed logo, an updated visual identity, and consistent brand messaging across all touchpoints. The new brand identity is timeless yet modern. It captures the essence of Sharatt’s dedication to excellence while appealing to a broader, more diverse audience.
Results of the Rebranding Effort in Saudi Arabia’s Souvenir Market
The rebranding of Sharatt has successfully positioned the company as a leader in the souvenir and honorary symbols market. The new branding reinforces Sharatt’s reputation for quality and craftsmanship. As a result, it has resonated well with both existing and new customers, enhancing Sharatt’s market presence and paving the way for future growth.
By leveraging our expertise as a top branding agency, Perpetual Agency has helped Sharatt preserve its rich heritage. At the same time, we have modernized its brand to meet the demands of today’s market.