Activities
- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Environmental Branding
- Media Test
Client
Year
Introducing the Client
More than just music, Yamaha provides its customers with an unforgettable melodic experience! Offering music courses to kids and adults, Yamaha brings a unique experience to KSA which can be enjoyed by individuals, groups of friends, and even families where they can learn, enhance, and even expand on their skills and live a musical experience like never before!
Client’s Challenges
The main challenges that the team considered and studied before starting any stage were:
–Rebuild the commercial identity of Yamaha without obliterating its previous basic identity to create a new and modern identity adhering to its values rooted in its long history in the sector.
–Enhancing the company’s digital visibility due to the weakness of that aspect, especially in the finance sector, and highlighting its voice in the digital world and beyond, to appear in a manner befitting its history.
–Increasing brand awareness and portraying its experiences and history to the public.
Our Strategic Approach
As with any of our branding projects, we start off with a thorough audit and research the brand’s strengths and weaknesses, as well as its competitors’ and benchmarks’, followed by a brand workshop where we help the key stakeholders discover the brand’s true essence through a series of interactive activities. Analyzing all the information gathered in the workshop, we developed a strong brand strategy which then served as the basis for the creative development process.
Keeping in mind the client’s high regard for the brand identity that has served the organization for many decades, we carefully curated different new brand identity options that incorporated the key elements that the client felt strongly to keep. After a few review sessions and some adjustments here and there, Yamaha’s new brand identity was officially signed off.
The brand guidelines, brand toolkit, and media test were also delivered to complete the full branding project.
The goals:
● To achieve high traffic and great number of qualified leads using paid media.
● Use Facebook, Google, Instagram, Snapchat, Twitter and TikTok to achieve our goals.
The approach:
Our team at ^Perpetual ran different campaigns to maximize the desired results. We developed an awareness, reach and lead generation via traffic campaign. Together, the campaigns helped increase awareness and reach new audiences on social media platforms, generate targeted traffic from the ads and increase the number of qualified leads registering.
The results:
● Achieving 8,540,772 Impressions and 4,077,122 Reach in just 7 days.
● Achieving results that were projected by the channel for 30 days, however ^Perpetual team
achieved it in 15 days. 1,038 leads were generated with an average cost per lead of $15.25
Reach
4,077,122
Impressions
8,540,772
Leads
1,300
Cost Per Lead
$15.25
Social.
Our social media solutions are designed to deliver measurable, repeatable success for companies that are focused on meeting tangible growth targets, and are informed by a well-rounded mastery of branding and communications—and applied with a nuanced understanding of each network’s distinct technical and contextual understanding.
Photography/Creative.
It’s not enough for a picture to “speak a thousand words.”
They should move, communicate both to, transform, and inspire when done correctly. Photographs, images, and pictures… They are straightforward in their title. They are, in form, eternal moments in time that elevate us.
Website.
Ever seen those websites that look super weird and out of place on your phone?
YEAH, we don’t build stuff like that.
We build websites with flawless user journeys, brilliant user interfaces, flexible architectures and a squeaky clean code. Our design and development studio delivers frontend and backend development services in collaboration with our designers. We build web applications that are here to ease it for you and for your end user.
Results
Yamaha’s new brand identity was positively received by the organization’s key stakeholders as well as team members and has since been used in all marketing materials both online and offline.
To see more of the branding projects we’ve delivered, click here.
Services Delivered
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Environmental Branding, Brand Guidelines, Brand Toolkit, Media Test.