The Saudi Cup 2023: Elevating the Global Horse Racing Experience

The Saudi Cup is the world’s richest horse race, held annually at the iconic King Abdulaziz Racetrack in Riyadh, Saudi Arabia. Organized by the Jockey Club of Saudi Arabia (JCSA), the event attracts elite horses, jockeys, and trainers from across the globe, competing for a staggering $20 million prize purse.

The Saudi Cup is more than just a race; it is a cultural spectacle that merges tradition and modernity, showcasing Saudi Arabia’s rich equestrian heritage while embracing cutting-edge digital marketing strategies to reach a global audience.

As the digital marketing partner, The Only Agency (formerly Perpetual) played a crucial role in amplifying the event’s global visibility and engagement. Through strategic marketing efforts, creative storytelling, and high-impact advertising campaigns, we ensured The Saudi Cup became a must-watch international sports event.

1. Creative Direction

We crafted a compelling visual and narrative strategy that emphasized the grandeur and prestige of The Saudi Cup while aligning with Saudi Arabia’s cultural identity.

2. Advertising (Digital & OOH)

Our advertising campaigns spanned across multiple channels, including:

  • Digital Ads: Targeted campaigns across social media, Google Ads, and programmatic display networks.
  • Out-of-Home (OOH) Advertising: High-visibility billboards, transit ads, and event signage strategically placed across Riyadh and international markets.
3. Marketing Campaign Strategy & Media Planning

We developed and executed a strategic marketing roadmap that ensured maximum reach and engagement. Key initiatives included:

  • Data-driven audience segmentation for personalized marketing.
  • Influencer collaborations and content partnerships.
  • Performance analytics and campaign optimization.
4. Photography & Videography

Our expert visual team captured the essence of the event with high-quality imagery and cinematic storytelling. This included:

  • On-site photography: Capturing the thrilling race moments, fashion, and cultural elements.
  • High-impact video production: Engaging video content for social media, promotional materials, and live coverage.
5. Video Production & Digital Content

We created dynamic video content that narrated The Saudi Cup’s journey, including:

  • Behind-the-scenes footage.
  • Athlete interviews and race highlights.
  • Cultural storytelling integrating Saudi heritage.

1. “We Race the World” Digital Campaign

At the heart of The Saudi Cup 2023 was the slogan “We Race the World,” representing Saudi Arabia’s ambition to be a leader in global horse racing. We translated this message into:

  • Engaging social media content that resonated with global audiences.
  • Visually stunning campaign creatives combining Saudi traditions with modern sport.
  • Strategic storytelling that strengthened emotional connections with audiences worldwide.
2. Cultural Integration & Global Appeal

We successfully bridged Saudi Arabia’s rich cultural heritage with an international audience by:

  • Showcasing traditional Saudi patterns, attire, and motifs in digital creatives.
  • Collaborating with Saudi heritage fashion experts and artists.
  • Highlighting cultural experiences such as traditional music, food, and art at the event.
3. Digital Engagement & Audience Growth

Through targeted digital strategies, The Saudi Cup 2023 achieved:

  • Record-breaking social media engagement, with millions of interactions across platforms.
  • Global live-streaming success, allowing fans worldwide to experience the event in real time.
  • Increased ticket sales and sponsorship value, driven by data-driven marketing and advertising.

Thanks to our efforts, The Saudi Cup 2023 achieved unparalleled success:

  • Established itself as the most valuable horse race in history.
  • Expanded its global viewership and fanbase through innovative digital campaigns.
  • Reinforced Saudi Arabia’s status as a premier destination for international sporting events.

The Saudi Cup 2023 was a remarkable fusion of heritage, sport, and modern marketing excellence.

The Only Agency is proud to have played an instrumental role in bringing this vision to life.

Our expertise in digital marketing, advertising, photography, and videography ensured that The Saudi Cup became not just a race, but a global phenomenon.

If you’re looking for a marketing agency that seamlessly blends creativity, strategy, and execution, The Only Agency is your partner in success.

Contact us today to bring your brand’s story to life on the global stage.