The Only Agency has conducted an advanced Neuro-marketing experiment at its in-house Neuro-marketing Research Center, with the participation of King Saud University marketing students and 15 additional volunteers.
The objective was to study digital purchasing behavior in the perfume sector using Eye-Tracking and Voice Analysis technologies.

Participants interacted with various local and international perfume websites, including Dior, Louis Vuitton, and Hermès, allowing researchers to analyze how visual and auditory cues influence online buying decisions.
Preliminary findings revealed an accuracy rate between 85% and 90%, consistent with global Neuro-marketing research benchmarks.

The Only Agency reaffirmed its position as the first private company in the region to operate a full-scale Neuromarketing Research Center, emphasizing that such studies bridge data with psychology to improve digital experiences and consumer engagement.

This initiative reflects the agency’s vision to “Transform Minds Before Brands.”