THE ONLY AGENCY Hosts Workshop on ‘Secrets of Neuromarketing and Psychology’ Concurrently with the Launch of a Specialized Research Center

As part of its efforts to enhance the knowledge-based economy and support Saudi Arabia’s Vision 2030 initiatives, THE ONLY AGENCY organized a specialized training workshop titled “Secrets of Neuromarketing and Psychology”, presented by Mr. Ahmed Al-Massari, the agency’s CEO.

The workshop covered the latest concepts and techniques in neuromarketing, exploring how this science helps understand consumer psychology and directly influences purchasing decisions. It also highlighted how these tools support modern marketing and empower national talents with global marketing strategies that meet market aspirations.

The event also marked the launch of THE ONLY AGENCY’s Neuromarketing Research Center. This new center aims to advance applied knowledge and connect modern science with practical marketing applications across the region.

Marketing professionals, university students, and business owners attended the workshop. They expressed great interest in the content and praised how it combined scientific insight with real-world marketing experience.

Through these initiatives, THE ONLY AGENCY reaffirms its vision of combining science with creativity to deliver innovative marketing solutions that contribute to a more advanced future for the marketing industry in the region.