As part of its efforts to enhance the knowledge-based economy and support Saudi Arabia’s Vision 2030 initiatives, THE ONLY AGENCY organized a specialized training workshop titled “Secrets of Neuromarketing and Psychology”, presented by Mr. Ahmed Al-Massari, the agency’s CEO.

The workshop covered the latest concepts and techniques in neuromarketing, exploring how this science helps understand consumer psychology and directly influences purchasing decisions. It also highlighted how these tools support modern marketing and empower national talents with global marketing strategies that meet market aspirations.

The workshop coincided with the launch of THE ONLY AGENCY’s Neuromarketing Research Center, a strategic initiative aimed at advancing applied knowledge in the field and linking modern science with practical marketing applications in the region.

The event was attended by marketing professionals, university students, and business owners, who expressed great interest in the content and praised the depth of the discussions, which combined both scientific and practical perspectives.

Through these initiatives, THE ONLY AGENCY reaffirms its vision of combining science with creativity to deliver innovative marketing solutions that contribute to a more advanced future for the marketing industry in the region.