Before understanding why we need a CMS, it is important to understand what a CMS, Content Management System, is and its functionality in a website. A content management system is a software used to manage the creation and modification of digital content. A CMS is usually used for Enterprise Content Management (ECM) and Web Content Management (WCM). A CMS provides a graphical user interface with tools to create, edit, and publish web content without needing to write a code from scratch.
A CMS is comprised of two components, a Content Management Application (CMA) and a Content Delivery Application (CDA):
CMA: graphical user interface that enables users to design, create, modify, and remove content from a website without needing HTML knowledge.
CDA: provides the back-end services that support management and delivery of the content once a user creates it in the CMA.
The reason why you need a CMS for your business is because it offers ease in usability when it comes to:
- Intuitive indexing, search, and retrieval
- Format Management
- Revision Features
- Publishing Content
A CMS also provides tools for personalization, or one-to-one marketing which is when users have the ability to tailor website content and its advertising to a user’s specific characteristics using information a user provides or a website gathers. Without a CMS, users would need to write a static HTML file and upload it to a server, with CMS such as WordPress, JOOMLA, Magneto, users can just write the content, upload their media or images, and create the website exactly how they desire.
Web design agencies offer this service to customers who are completely unfamiliar with any CMS programs and assist them not only helping them set up their website through a CMS but also helps them manage content and media for an easy to use and navigate website.
While there are a number of benefits of using a CMS, the below are some of the main reasons users choose to go with that approach when creating a website rather than creating an HTML:
- Easy to search information
- Easy to manage content
- Allows multiple users
- Easy to update
- Accessible from anywhere
Which makes it the perfect tool used in setting up a website that can be used to enhance business practice, sales, attracting more customers.