The CEO of The Only marketing agency, Ahmed Al-Masari, delivered a workshop at Riyadh Health Cluster One focusing on the role of environmental identity and wayfinding in reducing waste and enhancing workplace efficiency within government entities.

During the session, Al-Masari presented guided design methodologies and their impact on organizing user flow, improving accessibility, enhancing efficiency and quality of use, and reducing waste — all contributing positively to operational environments within healthcare facilities.

This participation reflects The Only agency’s commitment to corporate social responsibility by sharing professional knowledge and providing awareness-driven content that supports the Ministry of Health’s efforts to develop workplace environments and improve service quality.

It also underscores the continued collaboration between the private sector and government entities, enriching the national landscape with outcomes that promote sustainable development across the healthcare and public sectors.