The aim of this creative direction is to put King Faisal in the limelight and present him as the hero image. This straightforward approach helps the audience understand what the visual is about at first glance. The messaging is direct and clear while also emphasizing the rich tapestry of Saudi culture and heritage.
This visual aims to evoke a feeling of excitement towards the race but also of elegance, pride and prosperity. By placing King Faisal at the center of the visual with a subtle depiction of the race in the background, we hope to excite the target audience and make them want to be a part of this momentous event.
FEELING IT PRODUCES
Color psychology is the study of how colors can impact human behavior, emotions, and perceptions. It explores how different colors evoke specific psychological responses and can influence our moods, feelings, and actions.
Color psychology
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MULTIMEDIA PRODUCTION
