– بناء الهوية المكانية

معكم نبني بيئة عامرة

فالهوية ما تقتصر على العناصر الملموسة فقط!

Environmental branding is a sub-service of branding which takes the visual and emotive
aspects of a brand and translates these into a physical space. The goal of this service is to
create an environment that uses visual storytelling to communicate a brand’s message to
its audience within the space

Environmental branding can be applied in different types of spaces both indoor and
outdoor such as a corporate office, an event setting, and a parking area to name a few.

Placing your brand in the environment

To reach your goal, doesn’t matter if you shoot or score but what matters is what you can
offer.

Benefits

  • Edcuate and inform visitors of their new surroundings.
  • Assist visitors in becoming acquainted with the features/amenities.
  • Function in the environment in which they find themselves.
  • Identification, Directional, Informational, and Regulatory are the four types.

مراحلها

المرحلة 1

البحث والتحليل

  • 01مخطط الطوابق
  • 02دراسة الموقع
  • 03تحليل الموقع

المرحلة 2

التصميم

  • 01المخطط الوظيفي
  • 02التصور المبدئي
  • 01إنشاء الأيقونات والخيارات
  • 03التصميم النهائي

المرحلة 3

الإنتاج

  • 01دراسة المواد
  • 02جاهزية الموقع
  • 03التأسيس
  • 04الاختبار
  • 05التسليم