– بناء الهوية المكانية
معكم نبني بيئة عامرة
فالهوية ما تقتصر على العناصر الملموسة فقط!
Environmental branding is a sub-service of branding which takes the visual and emotive
aspects of a brand and translates these into a physical space. The goal of this service is to
create an environment that uses visual storytelling to communicate a brand’s message to
its audience within the space
Environmental branding can be applied in different types of spaces both indoor and
outdoor such as a corporate office, an event setting, and a parking area to name a few.
Placing your brand in the environment
To reach your goal, doesn’t matter if you shoot or score but what matters is what you can
offer.
Benefits
- Edcuate and inform visitors of their new surroundings.
- Assist visitors in becoming acquainted with the features/amenities.
- Function in the environment in which they find themselves.
- Identification, Directional, Informational, and Regulatory are the four types.
مراحلها
المرحلة 1
البحث والتحليل
- 01مخطط الطوابق
- 02دراسة الموقع
- 03تحليل الموقع
المرحلة 2
التصميم
- 01المخطط الوظيفي
- 02التصور المبدئي
- 01إنشاء الأيقونات والخيارات
- 03التصميم النهائي
المرحلة 3
الإنتاج
- 01دراسة المواد
- 02جاهزية الموقع
- 03التأسيس
- 04الاختبار
- 05التسليم