Activities
- Creative Concept
Year
Air Arabia - Redefining Affordable Air Travel
Air Arabia Client Overview
Air Arabia is the largest low-cost carrier (LCC) in the Middle East and North Africa, based in the United Arab Emirates. Since day one, Air Arabia has been on a mission to make air travel affordable without cutting corners on quality. They fly to over 170 destinations across the Middle East, North Africa, Asia, and Europe. This wide network offers travelers comfort, reliability, and real value for their money. With the brand promise “Where Next,” Air Arabia inspires its customers to explore new places often and at their convenience, making the dream of affordable travel a reality for many.
The Air Arabia Experience
With a modern fleet and a strong focus on customer experience, Air Arabia has built a reputation for being on time, safe, and service-oriented. Their innovative business model has set a new standard in the aviation industry. Air Arabia’s success is rooted in its ability to connect people and places while providing a seamless and enjoyable travel experience. Their commitment to maintaining high service standards, despite being a low-cost carrier, has helped them stand out in a competitive market, attracting a loyal customer base.
Our Contribution to Air Arabia
Perpetual Agency was proud to join forces with Air Arabia to elevate their branding strategy. Our goal was to ensure that Air Arabia’s visual identity and communication truly reflect their core values of affordability, reliability, and convenience. We focused on creating a cohesive brand identity that matches their vision of making air travel accessible to everyone. This included refining the logo, refreshing the color palette, and crafting messages that resonate with Air Arabia’s diverse and growing customer base.
Making an Impact
Through our strategic branding efforts, Perpetual Agency played a key role in strengthening Air Arabia’s brand across all platforms. The updated branding has been vital in maintaining customer trust and loyalty while attracting new travelers. Our work has ensured that Air Arabia’s brand is not just visually appealing but also a true reflection of their mission: to offer affordable, reliable, and convenient air travel. As Air Arabia continues to expand, the strong and consistent branding developed by Perpetual Agency will keep driving their success forward.
