Challenges for the Saudi Contractors Authority:

SCA needed a brand identity that reflected its authoritative role in the construction sector. The brand had to appeal to both local contractors and international stakeholders. The challenge was to craft a brand that embodied SCA’s mission of security, innovation, and communication. It also needed to be modern, professional, and distinctly Saudi.

Our Approach to Branding the Saudi Contractors Authority:

Perpetual Agency developed a comprehensive branding strategy for SCA. Our goal was to align the brand with SCA’s strategic objectives and cultural values. We focused on both visual identity and the broader brand narrative.

Brand Discovery & Strategy:

• We began with research and workshops involving SCA’s leadership. This helped us understand their vision, mission, and the unique challenges within the construction sector. This collaboration defined the core values and positioning of the SCA brand.

Visual Identity:

• The visual identity for SCA is a blend of modernity and tradition. The logo is inspired by Saudi Arabia’s architectural heritage. It also includes elements that symbolize growth and innovation. The color palette reflects SCA’s professionalism, stability, and forward-thinking nature. We used deep blues and golds to evoke trust and prestige.

Typography & Design Language:

• We chose a clean, modern typeface that ensures readability and conveys authority. The design language is consistent across all branding materials. This consistency ensures a cohesive and professional brand presence for SCA.

Brand Guidelines:

• We developed comprehensive brand guidelines to maintain the integrity of SCA’s brand. These guidelines include detailed instructions on logo usage, color schemes, typography, and other visual elements. They serve as a roadmap for all future branding efforts by SCA.

Communication Strategy:

• We enhanced SCA’s communication strategy. The brand voice is now consistent, professional, and engaging across all platforms. SCA’s messaging clearly conveys its role as a leader in the construction industry. The Authority is committed to innovation and excellence.

Results:

The new brand identity has positioned SCA as a forward-thinking, authoritative entity in Saudi Arabia’s construction sector. The branding resonates with local contractors and appeals to international businesses. The cohesive brand presence has enhanced SCA’s visibility and credibility. This aligns with SCA’s mission to foster a secure and innovative environment in the construction industry.