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color, shapes, or mascot you use to represent yourselves in the market, however, this identifying factor is one of the…

When creating a brand to relaunching an old brand, it is important to keep in mind that your brand is…

With ample choice in the market for us to choose from, it can be a difficult to decide which Advertising…

When it comes to branding, there are two types of clients agencies usually encounter – one who understands its weight,…

The Swoosh. The Golden Arches. The Apple. Without even saying the name of the brand you already know which brands…

^Perpetual Group worked alongside Saudi Arabia’s Ministry of Culture ahead of their much-anticipated annual event, the Riyadh International Book Fair,…

When we cross the road on foot or even by car, we see several () belonging to many shops from…

The many changes that have occurred in the markets indicate an imminent end to the popularity of traditional stores and…