Social media marketing is constantly evolving and adapting to the changing needs and preferences of consumers. In 2023, we can expect to see some new and exciting trends that will shape the way brands communicate and connect with their audiences. Here are some of the most important social media marketing trends to watch out for in 2023:
1. Edutainment content will rule
Edutainment is a term that combines education and entertainment. It refers to content that is both informative and engaging, such as fun facts, tutorials, explainers, and tips. Edutainment content is especially popular on short-form video platforms like TikTok and Instagram Reels, where brands can showcase their expertise, personality, and value proposition in a creative and captivating way.
2. Businesses will invest more in video production
Video is not a new trend, but it is still one of the most effective and preferred forms of content on social media. According to Sprout Social, 86% of marketers plan to increase their video budget in 2023, and 93% say video has helped them increase brand awareness. Video content can help brands tell stories, demonstrate products, educate customers, and build trust and loyalty.
3. Businesses will experiment with emerging and re-emerging networks
While Facebook, Instagram, Twitter, and LinkedIn are still the dominant social media platforms, there are some new and old players that are gaining traction and attention in 2023. Some of these include:
• TikTok: The viral video app that has taken the world by storm, with over 1 billion monthly active users and an average daily watch time of 80 minutes.
• Clubhouse: The audio-only app that allows users to join live conversations on various topics, with celebrities, experts, and influencers.
• Pinterest: The visual discovery platform that helps users find inspiration for their hobbies, interests, and projects.
• Snapchat: The ephemeral messaging app that has reinvented itself with innovative features like Snap Map, Spotlight, and Snap Originals.
Brands that want to reach new and diverse audiences will need to explore these platforms and create content that suits their formats, features, and cultures.
4. The creator economy will continue to blossom
The creator economy is a term that refers to the growing number of individuals who create content online and monetize it through various channels, such as advertising, sponsorship, subscription, donation, or e-commerce. The creator economy is fueled by platforms like YouTube, Twitch, Patreon, Substack, , and more. The creator economy also offers opportunities for brands to collaborate with creators who have loyal and engaged fan bases. Influencer .marketing is one of the most popular ways to do this, but brands can also co-create products, services, or experiences with creators.
5. Employee advocacy will be the social media trend to talk about
Employee advocacy is a strategy that involves empowering employees to share positive and authentic messages about their employer on social media. Employee advocacy can help brands boost their credibility, reputation, reach.