Services
- Creative direction
- Production and sourcing
year
Al Hilal SFC – Video Production, Photography & Sourcing
Al Hilal Saudi Football Club (Al Hilal SFC) is one of the most celebrated football clubs in Saudi Arabia, known for its rich history of victories, both domestically and internationally.
As their fan base continues to grow, so does the demand for engaging and visually captivating content.
Therefore, Al Hilal SFC sought a trusted partner to handle their media production needs, including high-quality video production, photography, and sourcing.
Thus, Perpetual Agency was honored to collaborate with Al Hilal SFC.
We aimed to create content that not only captures the excitement of the matches but also strengthens the club’s brand identity and fan engagement across digital platforms.
Our Services for Al Hilal SFC
1. Video Production
To begin with, Perpetual Agency led the entire video production process for Al Hilal SFC. Specifically, our services included:
Match Day Coverage: We covered match days by recording and producing exciting highlight reels, promotional videos, and live content. Moreover, we captured key moments such as player interviews, behind-the-scenes footage, and fan reactions to fully engage viewers.
Promotional Campaigns: Additionally, we developed promotional videos for upcoming matches, new player signings, and fan engagement initiatives. Each video was carefully aligned with Al Hilal SFC’s brand identity to maintain consistency and resonate with fans.
Social Media Content: Furthermore, we produced short-form video content specifically tailored for platforms like Instagram, TikTok, Twitter (X), and YouTube. This allowed Al Hilal SFC to enhance its presence on social media and expand its fan engagement.
2. Photography
Alongside video production, we provided professional photography services to enhance the visual storytelling of Al Hilal. These services included:
Match Photography: We captured high-quality action shots during Al Hilal SFC’s matches. As a result, these images were used on social media, websites, and newsletters to keep fans engaged with the club.
Training Sessions: In addition, we provided behind-the-scenes photography of the team’s training sessions. This allowed fans to see an exclusive side of the team’s preparation, which in turn deepened their connection to Al Hilal SFC.
Brand Collaborations: Moreover, we handled photography for the club’s sponsorship and brand collaborations, ensuring that all visuals were consistent with both Al Hilal identity and the partner brands’ guidelines.
3. Sourcing (Talent & Equipment)
To ensure smooth execution, Perpetual Agency also managed the sourcing of talent and equipment for Al Hilal. Our sourcing services included:
Equipment Sourcing: We provided cutting-edge cameras, drones, lighting, and sound equipment to meet the club’s high production standards.
Talent Sourcing: Additionally, we recruited skilled videographers, photographers, directors, and technical crew to cover all events. As a result, Al Hilal was able to maintain a seamless workflow across all media projects.
Challenges & Solutions for Al Hilal SFC
While working with Al Hilal SFC, we encountered several challenges that required creative solutions. However, our team was able to address them effectively:
Tight Turnaround Times: Football content, especially match highlights and promotional material, needed to be delivered quickly. Therefore, we optimized our production processes to ensure same-day delivery, allowing Al Hilal SFC to share timely updates with their audience.
Maintaining Brand Consistency: Since Al Hilal SFC is an iconic brand, it was crucial to maintain consistency across all content. To achieve this, we collaborated closely with their marketing team to ensure that every piece of content, from videos to photography, aligned with their vision.
Fan Engagement: Al Hilal SFC has an enormous and passionate fan base that expects fresh and exciting content. Therefore, we designed creative social media campaigns and produced exclusive behind-the-scenes footage to keep fans engaged and invested in the club.
Results & Impact for Al Hilal SFC
As a result of our collaboration with Al Hilal SFC, we achieved impressive results that positively impacted the club’s digital presence:
Increased Social Media Engagement: By consistently delivering high-quality and engaging content, Al Hilal SFC experienced a 35% increase in social media engagement within just six months.
Boosted Brand Awareness: The promotional videos we created helped boost Al Hilal SFC’s visibility, leading to over 2 million views across digital platforms. Consequently, the club’s marketing campaigns gained more traction.
Stronger Fan Connection: Moreover, our behind-the-scenes content allowed fans to feel more connected to the team. This, in turn, led to higher fan interaction and deeper engagement with the club’s social media platforms.
Conclusion
In conclusion, Perpetual Agency is proud to be a trusted partner of Al Hilal SFC. Our expertise in video production, photography, and sourcing has helped elevate the club’s digital presence and significantly boost fan engagement. Moving forward, we are excited to continue our collaboration with Al Hilal SFC, ensuring the club maintains its status as a leader both on and off the field.