Activities
- Rebranding
Year
The Role of the Equestrian Authority
The Equestrian Authority is not only responsible for managing all horse sports in Saudi Arabia, such as horse racing, show jumping, and Dressage, but also Collaborates with The Jockey Club of Saudi Arabia to play a crucial role in Promoting these activities through strong Branding efforts. Additionally, the Authority ensures wider engagement and Visibility by Implementing effective social media strategies.
It works with four main groups: The Jockey Club of Saudi Arabia (JCSA), Polo, the Equestrian Federation, and Showing Arabians.
Collectively, these groups ensure that Saudi Arabia strong equine heritage is not only Preserved but also Continuously Promoted.
In addition, they strive to share this rich tradition with others, both within the Kingdom and beyond. Through a combination of Branding and social media, they effectively engage a broader audience, Ensuring that this heritage remains vibrant and relevant.
Client’s Challenges
Unifying Saudi Arabia Equine Activities
Horse sports are deeply rooted in Saudi culture. As such, the Kingdom quickly recognized the need for a single organization to unite and manage all Equine-related activities. Consequently, the Equestrian Authority was Established, working in close collaboration with The Jockey Club of Saudi Arabia. Together, they ensure a unified approach to Promoting these Long-standing traditions.
In order to further Solidify its leadership in the field, the Authority understood that a strong Branding strategy was essential. Moreover, a Well-planned social media presence became crucial to broaden its reach and engage the public. This approach allowed the Authority to connect more effectively with a wider audience.
As a result, both Branding and social media strategies became key to Strengthening the Authority’s message and Expanding its influence. Ultimately, these combined efforts have secured the Authority leadership in the equestrian world. Furthermore, they have Promoted growth and recognition both locally and Globally.
Our Strategic Approach
Developing the Branding Strategy
First and Foremost, creating a brand that would represent the Equestrian Authority and help promote Saudi Arabia’s rich equestrian history required us to carefully identify the brand’s key qualities.
To achieve this, we therefore Conducted a brand workshop with important Stakeholders to thoroughly uncover these aspects.
As a direct result, we were able to develop a clear and Actionable Branding strategy that would effectively guide all future communication efforts.
Furthermore, we Incorporated a comprehensive social media plan to ensure that the brand’s message would consistently and successfully reach a wider audience online.
Crafting the Brand Identity
After Finalizing the Branding strategy, the next step was to create a unique brand identity.
In order to achieve this, we Incorporated symbols such as Saudi Arabia’s map, a horse head, and an arrow, all of which were carefully chosen to represent the Authority vision and goals.
Once the brand identity was firmly Established, we applied it across all materials, including Stationery, signs, email signatures, calendars, and ID cards.
Moreover, to ensure Consistency, we extended the identity to the Authority’s social media channels, Ensuring a strong and Cohesive online presence. By Leveraging social media, the Branding gained even greater Visibility, Allowing it to connect with more people and strengthen its Reach
Expanding the Equestrian Authority Reach with Social Media
In addition to creating the brand identity, it was equally crucial to focus on Enhancing the social media strategy.
As a result, we developed a targeted approach designed to help the Authority engage more effectively with its audience.
To begin with, this strategy involved creating content that was fully aligned with the new brand identity.
Following this, we shared this content across various social media platforms to Maximize Visibility and reach.
Furthermore, we Continuously Monitored the performance of the campaigns to ensure they were effective.
Whenever needed, we made timely adjustments to improve both engagement and audience reach.
Ultimately, this allowed the Authority to not only strengthen its online presence but also maintain a consistent brand message across all platforms.
Results
Unifying the Equestrian Authority’s Image
In conclusion, the new Branding identity has not only unified the image of all Horse-related activities in the Kingdom but has also Strengthened the Equestrian Authority overall presence. As a result, it has effectively Positioned Saudi Arabia as a global leader in the equine industry.
Expanding the Authority’s Reach Through Social Media
Additionally, the strategic and Well-executed use of social media has greatly Expanded the Authority’s reach, Allowing it to connect with audiences both Regionally and Internationally.
Furthermore, a solid Branding approach combined with a carefully planned social media strategy has made the Equestrian Authority Well-prepared to continue Promoting Saudi Arabia equine heritage.
Building Lasting Partnerships and Global Influence
Moreover, the Authority is set to forge lasting partnerships on a global scale, Ensuring that the Kingdom’s rich equestrian legacy thrives well into the future.
By using both Branding and social media strategies, the Equestrian Authority has successfully Expanded its influence.
Collaborating with The Jockey Club of Saudi Arabia
These efforts, in collaboration with The Jockey Club of Saudi Arabia, have Solidified the Authority position as a leader in the global equine industry. Thus, it ensures the continued promotion of Saudi Arabia’s rich equestrian culture.
Additionally,To see more of the Branding projects we’ve delivered, click here.
Services Delivered
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Brand Guidelines, Brand Toolkit, Media Test
