Sourcing Agency’s Role in Al-Hilal’s Brand Identity
Al-Hilal is currently at the top of the Saudi Pro League and sought a Perpetual sourcing agency to customize a box according to their preference. Firstly, this service includes matching the culture and rewarding the targeted players with items featuring the Al-Hilal logo. Additionally, a Perpetual sourcing agency can be an indirect way to promote brand awareness and build effective relationships with suppliers to end up with satisfactory terms. Also, there will be an increase in efficiency and innovation as it ensures to building and maintaining of relationships that align with the football club. Thus, it will attract sponsorship knowing that the club is trying hard to make its presence through the effort of the team and the quality of their products which leaves a tremendous imprint.
Building Brand Awareness with Sourcing Agency
Sponsoring businesses are helping to keep clubs afloat and in business. Since the nature of competitive sports, where teams have to travel, the Al-Hilal logo may be present and feature in other areas of the country. Therefore, this means gaining exposure to potential new customers throughout the season. Hence, it will encourage the audience to seek more information about the club, develop a sense of popularity, and motivate potential football players to step in. Indeed, through perpetual sourcing agency sponsors may also be able to benefit in situations such as being able to hire facilities. For instance, facilities such as club rooms or other sporting facilities at preferred rates.
To sum up, a Perpetual sourcing agency enhances competitiveness, improves team performance, and maintains long-term sustainability as it ensures continuity while there is investment in player development.
