- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Environmental Branding
- Media Test
Introducing the Client
One of the largest companies in KSA specialised in the field of trade and import of the finest types of rice and international food products as well marketing and distribution of these products. Having built a legacy since its inception, Al Fares continues to march on with expanding its scope of work and opening wholesale distribution points in the Kingdom. Al Fares is now one of the most famous and leading companies in the food and import and distribution sector.
The main challenges that the team considered and studied before starting any stage were:
–Rebuild the commercial identity of Alfares without obliterating its previous basic identity to create a new and modern identity adhering to its values rooted in its long history in the sector.
–Enhancing the company’s digital visibility due to the weakness of that aspect, especially in the finance sector, and highlighting its voice in the digital world and beyond, to appear in a manner befitting its history.
–Increasing brand awareness and portraying its experiences and history to the public.
Our Strategic Approach
As with any of our branding projects, we start off with a thorough audit and research the brand’s strengths and weaknesses, as well as its competitors’ and benchmarks’, followed by a brand workshop where we help the key stakeholders discover the brand’s true essence through a series of interactive activities. Analyzing all the information gathered in the workshop, we developed a strong brand strategy which then served as the basis for the creative development process.
Keeping in mind the client’s high regard for the brand identity that has served the organization for many decades, we carefully curated different new brand identity options that incorporated the key elements that the client felt strongly to keep. After a few review sessions and some adjustments here and there, The Alfares’s new brand identity was officially signed off.
The brand guidelines, brand toolkit, and media test were also delivered to complete the full branding project.
Ever seen those websites that look super weird and out of place on your phone?
YEAH, we don’t build stuff like that.
We build websites with flawless user journeys, brilliant user interfaces, flexible architectures and a squeaky clean code. Our design and development studio delivers frontend and backend development services in collaboration with our designers. We build web applications that are here to ease it for you and for your end user.
Alfares’s new brand identity was positively received by the organization’s key stakeholders as well as team members and has since been used in all marketing materials both online and offline.
To see more of the branding projects we’ve delivered, click here.
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Environmental Branding, Brand Guidelines, Brand Toolkit, Media Test.