Activities

  • Branding
  • UX/UI Design
  • E-Commerce
  • Campaigns
  • Social Media
  • Videography/ Photography

Client

ASARI BEAUTY

Year

2021

About.

With Brand Purpose at the center of all we do, we design communications and experiences that ignite business growth. Our strategy incorporates Brand Purpose both upwards and downwards in the brand’s value proposition and messaging. Our teams are adapted to our clients’ individual business constraints, and they bring diverse creative thinking at every stage of the project. Who cares about what you and I like? We’re in it to make an impact for them.

Branding.

Having met with the clients and discussing with them in detail about their vision behind setting up the brand, testing the products and conducting an in-depth workshop, we were able to get a firm understanding of what Asari hopes to achieve and represent in the beauty and self-care industry and used our expertise as a brand design agency to create a strategy accordingly, which positioned Asari as a brand that approaches the market with a holistic approach on beauty and wellbeing.

Developing further on Asari’s modern aesthetic with its deep rooted beginnings in the Gulf, its name and logo was created using both English letters and the Arabic number 8 with a glyph on top (glyphs or Diacritics are commonly used in the Arabic language to indicate pronunciation and stresses in each word), preserving its Arab identity while also appealing to an international audience.

The tone of voice was kept communicative, inviting and friendly with an “unfiltered” and natural photography style, which was further cemented by its brand colour of a rust orange and cream. The colour psychology indicated orange is associated with warmth, joy, creativity, and health. The use of UGC was the creative direction chosen as we wanted to represent it as a brand that is for all, the everyday people.

The packing as well was kept simple to reflect the brand’s promise of being “pure & organic” while providing the highest quality products.

Videography.

Video is the most effective form of communication. With the right in-house team, we create consistent and unique video content that boosts engagement, brand visibility, sales opportunities, and all your other business goals.

Video 1.0

Video 2.0

Video 3.0

Website.

Ever seen those websites that look super weird and out of place on your phone?
YEAH, we don’t build stuff like that.
We build websites with flawless user journeys, brilliant user interfaces, flexible architectures and a squeaky clean code. Our design and development studio delivers frontend and backend development services in collaboration with our designers. We build web applications that are here to ease it for you and for your end user.

Photography.

It’s not enough for a picture to “speak a thousand words.”

They should move, communicate both to, transform, and inspire when done correctly. Photographs, images, and pictures… They are straightforward in their title. They are, in form, eternal moments in time that elevate us.

Campaigns.

We don’t talk the talk. We talk numbers.
The message, medium, and target all work together in great advertising. It’s a mathematical formula that can be modeled, well-planned, and boosted by outstanding creative work. We start with the math, then create thorough plans, solid deployment techniques, measure with analytics, and collaborate to create disruption.
It is possible for creativity to be subjective. The end result
is anything but that.

Impressive result.

We launched a brand that represents purity, wellbeing, and beauty all neatly packaged in a sleek design. Asari beauty effectively communicates with its customers its use of organic products that are beneficial for the skin, hair, and body all the while placing great emphasis on being unfiltered and natural. This is evident through their website, social media, and even package design.

Aiming to become the main source for all their customers’ beauty needs, Asari Beauty’s foundation has been set as one of the most coveted beauty product in various hotels and salons around the GCC for a healthy, natural and beautiful glow.

— NEXT CASE

Advance Cabin

BRANDING