Activities

  • Project Management
  • Audit & Research
  • Brand Workshop
  • Brand Strategy
  • Brand Identity
  • Brand Rollout
  • Brand Guidelines
  • Brand Toolkit
  • Media Test

Year

2020

Luxiccal

Introduction:

LUXICCAL launched in 2022 with a bold ambition: to become the go-to Saudi brand in the wardrobe of every young man and woman. They’re on a mission to elevate Saudi fashion, setting a new standard that resonates with the youth and positions them as leaders in the industry.

The Challenge

In a market teeming with fashion choices, LUXICCAL faced the challenge of creating a brand that not only stands out but also connects deeply with its target audience. They wanted a brand identity that would reflect their modern, stylish approach while staying true to their Saudi roots. Moreover, they needed a strategy that would distinguish them in a highly competitive environment.

Our Branding Solution for LUXICCAL

As a leading branding agency in Riyadh, Perpetual Agency partnered with LUXICCAL to bring their vision to life. First and foremost, we collaborated closely with their team to design a brand that truly captures the essence of LUXICCAL—fresh, fashionable, and authentically Saudi. By developing a cohesive visual identity, we ensured that every element of the brand would resonate with their young, style-conscious audience.

Additionally, we crafted a compelling brand story and strategically positioned LUXICCAL to stand out in a competitive market. This approach not only reflected the brand’s ambitions but also provided a strong foundation for future growth.

Results: Establishing LUXICCAL as a Leading Saudi Brand

Thanks to our comprehensive branding efforts, LUXICCAL is quickly gaining recognition as a rising star in Saudi fashion. The brand is making significant strides toward becoming the top choice for young men and women across the Kingdom. Furthermore, our collaboration has not only strengthened LUXICCAL’s market presence but has also set the stage for their continued growth and leadership in the fashion industry.

Conclusion: LUXICCAL’s Future with Perpetual Agency

Perpetual Agency is proud to have played a crucial role in LUXICCAL’s journey to becoming a leader in Saudi fashion. As a branding agency in Riyadh, we’re excited to continue supporting their vision and watching them achieve new heights. Through strategic branding, we are confident that LUXICCAL will continue to flourish in the competitive fashion landscape.

— NEXT CASE

ASARI BEAUTY

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