Activities
- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Environmental Branding
- Media Test
- Company Profile
Year
Key Challenges Before Starting the Albawani Project
Before we embarked on the Albawani project, we, as a leading corporate branding agency in Saudi Arabia, faced several critical challenges. These challenges required thoughtful consideration and strategic planning to ensure success, ultimately highlighting the role of a top branding company in Saudi Arabia.
- Revamping Commercial Identity
Firstly, we needed to refresh Albawani commercial identity. While we aimed to create a modern look, it was equally important to preserve its long-standing history and core values. Therefore, balancing innovation with tradition became a key aspect of the project. - Boosting Digital Presence
In addition to updating the brand, we recognized that Albawani online visibility, particularly in the finance sector, needed significant improvement. As a result, we set out to enhance their digital footprint, ensuring it reflected both their respected legacy and their position in the market. As a leading branding company in Saudi Arabia, we understood the importance of making their online presence as robust as their offline reputation. - Increasing Brand Awareness
Moreover, raising Albawani brand awareness was a priority. Thus, we worked to effectively communicate Albawani rich history and extensive experience to a broader audience. By doing so, we aimed to position Albawani as a leader within its industry.
Company Profile
Our Approach as a Leading Brand Agency
Our Approach to the Project
As a premier corporate branding agency, we began by conducting in-depth audits and research. Furthermore, we analyzed Albawani’s strengths, weaknesses, and competitive landscape to develop a strategic approach. Through interactive workshops, we uncovered the brand’s true essence. Consequently, this allowed us to develop a robust strategy that aligned with Albawani’s objectives.
Honoring the Existing Brand Identity
Throughout the process, it was crucial to respect Albawani’s existing brand identity. Thus, we offered tailored solutions that were aligned with their vision. After several rounds of reviews and refinements, we finalized the new brand identity. Additionally, we supported this with detailed brand guidelines and media tests to ensure a consistent and cohesive presence across all platforms.
Positive Reception and Successful Implementation for Albawani
Ultimately, the new brand identity was warmly received by Albawani’s stakeholders and team members. Now, it is fully integrated across all their marketing channels, both online and offline. As a result, Albawani’s renewed image has been strengthened, solidifying their market position. Thanks to the expertise of a top branding company in Saudi Arabia, the project was a success, further reinforcing Albawani’s long-standing reputation and future growth.
Conclusion
We’re proud of the work we did with Albawani for Trade. To see more of our branding projects, [click here].
Services Delivered
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Environmental Branding, Brand Guidelines, Brand Toolkit, Media Test.