- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Environmental Branding
- Media Test
Introducing the Client
The Saudi Contractors Authority (SCA) is an arm of the Kingdom of Saudi Arabia’s Ministry of Commerce which is concerned with the country’s construction sector. SCA was established in 2015 through a resolution of the Council of Ministers with the goal to create a secure environment for national and foreign business contractors in Saudi Arabia. The company seeks to achieve its objectives through building distinctive competencies, encouraging innovation and enhancing communication process among all relevant parties in the sector.
The main challenges that the team considered and studied before starting any stage were:
–Rebuild the commercial identity of Saudi Contractors Authority without obliterating its previous basic identity to create a new and modern identity adhering to its values rooted in its long history in the sector.
–Enhancing the company’s digital visibility due to the weakness of that aspect, especially in the finance sector, and highlighting its voice in the digital world and beyond, to appear in a manner befitting its history.
–Increasing brand awareness and portraying its experiences and history to the public.
Our Strategic Approach
As with any of our branding projects, we start off with a thorough audit and research the brand’s strengths and weaknesses, as well as its competitors’ and benchmarks’, followed by a brand workshop where we help the key stakeholders discover the brand’s true essence through a series of interactive activities. Analyzing all the information gathered in the workshop, we developed a strong brand strategy which then served as the basis for the creative development process.
Keeping in mind the client’s high regard for the brand identity that has served the organization for many decades, we carefully curated different new brand identity options that incorporated the key elements that the client felt strongly to keep. After a few review sessions and some adjustments here and there, Saudi Contractors Authority’s new brand identity was officially signed off.
The brand guidelines, brand toolkit, and media test were also delivered to complete the full branding project.
Saudi Contractors Authority’s new brand identity was positively received by the organization’s key stakeholders as well as team members and has since been used in all marketing materials both online and offline.
To see more of the branding projects we’ve delivered, click here.
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Environmental Branding, Brand Guidelines, Brand Toolkit, Media Test.