• Creative Direction
  • Advertising(Digital & OOH)
  • Marketing Campaign Strategy
  • Media Plan
  • Photography & Videography
  • Video Production



Saudi Cup

The Saudi Cup 2023 is the fourth renewal of the world’s most valuable race at King Abdulaziz Racecourse in Riyadh and is organized by the Jockey Club of Saudi Arabia. The JCSA’s main responsibility is the organization, development, and promotion of Saudi Arabian horse racing at both domestic and international levels. This year, the JCSA assigned Digital Marketing Agency us to develop and manage the marketing campaign to promote ticket sales for the event through brand building and sales activation.

The concept “We race the world” portrays the word “race” as an important part on which the slogan was built on. Racing is one of the foundations of this huge event that radiates thrill and excitement in the audience. The story behind the visual is the audience, the horse, and horse rider racing towards victory. To “race” for something means to strive for it, and to devote all our knowledge, skills, resources, and power towards achieving it. In this case, the Saudi Cup seeks to reach a high-profile summit, achieving all of its objectives as well as showing the significance of this global event.

We are racing the world with a cup of precious moral value in the kingdom of Saudi Arabia, calling out all the fans of sports and horses to witness the victory of the most valuable cup. We are racing the world by adhering to our ancestral heritage, reviving it, and honoring it to ourselves to the fact that authentic Arab horses are connected to our culture. We are racing the world by inviting the best contestants in our fields. We raise awareness of cultural pride, of our society’s traditional fashion, and our deep-rooted values.

We are racing the world, which is striving to reach endless heights of ambition and pride. With the expertise of our dedicated team at [Digital Marketing Agency], we’re accelerating the global resonance of our message, ensuring that every corner of the world knows about the exhilaration and cultural significance of the Saudi Cup. Our digital prowess propels the event into the digital arena, engaging audiences worldwide and amplifying the excitement to unprecedented levels. As we race against time, we leverage cutting-edge digital strategies to ensure that the Saudi Cup becomes a beacon of international sporting excellence, captivating hearts and minds across continents.

Inspired from the Jockey Club in Saudi Arabia (JCSA), this pattern was used for Saudi cup last year and will be upgraded to these bright colours as they give off radiance and colour pop in the visual, which would vibrate and resonate with our audience.

According to this specific chosen pattern, we picked this pattern from the Jockey Club in Saudi Arabia (JCSA) to blend in with Saudi Cup. This pattern resembles the Saudi traditional dress code to emphasize Saudi culture and to demonstrate the importance of wearing this dress code in the event. The pattern includes bright colors as a color pop in the visual to make it stand out in the black drawing, this is a marketing psychology technique called color priming which impacts audience emotions and grabs their attention.

In addition to the rich cultural tapestry woven into the fabric of the Saudi Cup, our Digital Marketing Agency strategically integrates this vibrant pattern into our digital campaigns. Through meticulous design choices and targeted messaging, we ensure that every pixel resonates with the spirit of the event, capturing the essence of Saudi tradition and modernity. Our digital storytelling weaves together the threads of heritage and innovation, creating a captivating narrative that draws audiences into the exhilarating world of the Saudi Cup. With every click, scroll, and share, we invite spectators from around the globe to immerse themselves in the spectacle of this prestigious event, celebrating the union of tradition and progress in the heart of Saudi Arabia.

Digital Marketing Agency: Accelerating the global resonance of The Saudi Cup 2023 with expert digital strategies. Immerse yourself in the vibrant cultural tapestry of Saudi Arabia, where tradition meets innovation. Explore the exhilarating world of The Saudi Cup, meticulously crafted to captivate audiences worldwide. Join us as we race against time to showcase the pinnacle of sporting excellence, honoring tradition while embracing the future. Experience the thrill with [Digital Marketing Agency].


The male and female characters resemble the audience of Saudi cup, wearing the traditional male and female fashionable clothes to mix culture with fashion along with the thrill of this significant event.


We resemble the horse as the heart of the event, relating to Saudi cultural heritage, demonstrating the passion and speed of Saudi Cup.


Being the most expensive prize in the world, the Saudi Cup resembles victory, success, and global achievement.