Activities
- Project Management
- Audit & Research
- Brand Workshop
- Brand Strategy
- Brand Identity
- Brand Rollout
- Brand Guidelines
- Brand Toolkit
- Environmental Branding
- Media Test
Client
Year
Introducing the Client
Wearing makeup does not mean you have to cover yourself with chemicals, Soigné introduces vegan, cruelty-free, gluten-free, and organic makeup. It is created by women for all women! Whether you like to change up your look and experiment constantly, or have a go-to look, Soigné offers its customers a wide-range of products that help them be the best versions of themselves.
Client’s Challenges
The main challenges that the team considered and studied before starting any stage were:
–Rebuild the commercial identity of Soigné without obliterating its previous basic identity to create a new and modern identity adhering to its values rooted in its long history in the sector.
–Enhancing the company’s digital visibility due to the weakness of that aspect, especially in the finance sector, and highlighting its voice in the digital world and beyond, to appear in a manner befitting its history.
–Increasing brand awareness and portraying its experiences and history to the public.
Our Strategic Approach
With Brand Purpose at the center of all we do, we design communications and experiences that ignite business growth. Our strategy incorporates Brand Purpose both upwards and downwards in the brand’s value proposition and messaging. Our teams are adapted to our clients’ individual business constraints, and they bring diverse creative thinking at every stage of the project. Who cares about what you and I like? We’re in it to make an impact for them.
Ever seen those websites that look super weird and out of place on your phone?
YEAH, we don’t build stuff like that.
We build websites with flawless user journeys, brilliant user interfaces, flexible architectures and a squeaky clean code. Our design and development studio delivers frontend and backend development services in collaboration with our designers. We build web applications that are here to ease it for you and for your end user.
The brand guidelines, brand toolkit, and media test were also delivered to complete the full branding project.
Results
Soigné’s new brand identity was positively received by the organization’s key stakeholders as well as team members and has since been used in all marketing materials both online and offline.
To see more of the branding projects we’ve delivered, click here.
Services Delivered
Project Management, Audit & Research, Brand Workshop, Brand Strategy, Brand Identity, Brand Rollout, Environmental Branding, Brand Guidelines, Brand Toolkit, Media Test.